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3 Quick & Effective Ways to Drive ROI with Online Catalogs
aleran
29 January, 2021
As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as an effective, multi-functional tool that can reduce overhead, measure engagement, and grow revenues — all while satisfying the demands of today’s savvy and increasingly digitally-native B2B buyers. 3 ways online catalogs are driving ROI Today’s […]
Big Learnings as Trade Shows Go Virtual
aleran
22 January, 2021
Touted as the most influential tech event in the world, for the last 50 years CES has been a showcase for breakthrough technologies and global innovation in every part of the tech sector. This January, in the face of a still-raging global pandemic, CES went fully digital, allowing the entire tech community to participate in […]
Self-Service and B2B’s Digital Future
aleran
13 January, 2021
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That means speed, price transparency, personalization, seamless omnichannel experiences, and increasingly — self-service at checkout. This year, as more and more B2Bs come online to survive, self-service will become the rule, rather than the exception. How […]
Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
aleran
11 January, 2021
We spoke with president and founder of The Street Brands, Joe Hertig, about how transitioning to the Aleran SaaS platform has changed his business for the better. Now in its 28th year of business, the Street Brands sales organization (which includes Gift Street and its sister site Fashion Street) is dedicated to servicing and adding […]
2020: 6 Silver Linings From an Unpredictable Year
aleran
18 December, 2020
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9 months), let’s pause for a […]
Shoppable Online Catalogs: A Remote Sales Tool that Supports SMBs
aleran
11 December, 2020
The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the shift to e-commerce this year has been remarkably swift for consumers, some manufacturers, vendors, resellers, reps and rep agencies are still struggling to adapt to today’s largely remote sales landscape. For many SMBs, the shoppable […]
E-Commerce 2021: 4 Trends to Watch
aleran
10 December, 2020
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6 months). Retailers who were able to adapt to both the increased demand […]
Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.
aleran
18 November, 2020
For the last 50+ years J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP and co-owner, Brandi Luna, about how transitioning to the Aleran SaaS platform has changed their business for the better. […]
Introducing Publishop: Turn PDF Catalogs into Shoppable eCommerce Sites
aleran
10 November, 2020
This week, Aleran adds another game-changing product to our ecosystem: Publishop. Publishop allows you to upload a static PDF catalog or product list and transform it into a shoppable eCommerce site — in minutes. Publishop is a fast and affordable way for manufacturers, vendors, sales representatives and resellers to create a secure and effective digital […]
2020: A Very Unconventional Retail Holiday Season
Alex Sayyah
06 November, 2020
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in many cities across the US, 2020 is promising a more dramatic shift to online shopping than ever before. Rather than the customary Black Friday lines snaking around parking lots outside big box retail, expect to […]

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