INDUSTRIES - MANUFACTURERS
Solutions for
Aleran's Commerce Platform is built to tackle the unique challenges facing both commercial B2B manufacturers and consumer-facing brand manufacturers so they can sell direct, connect with channel partners and integrate all their business-critical systems through a single source of truth.
Until we found Aleran, we struggled to find a true multi-channel B2B solution that could meet our company’s complex sales needs.
The Aleran Advantage
Our manufacturing customers get tangible results when they switch to Aleran – transforming sales and driving growth.
Fast time-to-market
Go live and start seeing results across all B2B sales channels, including direct sales, e-commerce and marketplaces in a fraction of the time it takes to implement other commerce platforms.
Better ROI & bigger sales
Streamline, unify and boost sales across all your sales channels and get visibility into your partner ecosystem of distributors, resellers and agencies.
Low total cost of ownership
Remove the need for multiple technology investments – process orders faster, streamline the quote-to-cash workflow and manage data in one place with Aleran’s out-of-the-box ERP, CRM, WMS and 3PL connectors.
Happier sellers & happier buyers
Give direct sales teams the tools they need to manage and execute complex B2B transactions and offer buyers personalized, self-service commerce experiences across all sales channels.
The Aleran Commerce Platform Will Get You Selling Without Limits.
Mission control for manufacturing commerce
Sales Order Management
- Quick-capture sales quotes and orders
- Real-time visibility into order processing status
- Revenue intelligence and cross-sell recommendations engine
B2B
E-Commerce
- Search engine optimized drag-and-drop templates
- Reorders, bulk orders & volume pricing
- Launch by channel, brand, product category or customer
B2C E-Commerce
- Native, search engine optimized drag-and-drop templates
- Variety of secure digital payment options
Headless Commerce
- Composable, headless and flexible if you want to bring your own front-end
- Centralized commerce data and workflows managed through Aleran
Marketplace
- Multi-vendor marketplaces for complementary products
- Shared customer, curated marketplaces
Aleran supports the complex buying requirements of my tech-savvy B2B customers, but makes it feel totally effortless.
Built to overcome the most common manufacturing commerce roadblocks
In today’s competitive and complex B2B selling environments, digital commerce means more than clicking the "add to cart" button or a “where to buy” redirect. Manufacturers who want to deliver the most value for their customers need a flexible platform with the right tools and features to succeed in a highly competitive, multi-channel commerce landscape.
Manage commerce data in one place
Aleran’s native flexibility creates additional benefits and efficiencies for all of your channel partners via seamless commerce data sharing – increasing visibility across every stage of the sales order management process (i.e. inventory, product updates, sales orders, pricing, promotions, delivery timelines and more).
Automate manual business processes
Aleran automates manual processes and integrates business-critical systems through its library of pre-built APIs and connectors to save you administrative costs, drive customer retention and modernize your sales.
Support complex B2B commerce transactions
Aleran offers a big advantage to sellers who write high volume orders or who have matured to the point where they need to use multiple price lists, product lists or terms for different B2B buyers. With Aleran, sellers gain the flexibility to set specific pricing lists, offer custom products, and even create customer-specific e-commerce sites and marketplaces to ensure high-touch sales efforts are extended through digital channels.
Scale and expand quickly into new sales channels
Aleran gives you coverage across all of your sales channels including direct sales, e-commerce and partner sales, so you can simplify and consolidate without losing flexibility as you grow. Compliment your existing DTC site with an easy-to-design and launch B2B e-commerce site.
Unite channels & channel partners
Aleran serves as your manufacturing commerce mission control, connecting your sales channels (internet, social, mobile, partners) while also seamlessly integrating with your ERP, CRM, WMS and more. We also help you connect with agencies and distributors who are already using the Aleran platform.
