Manufacturers Get Real Results with Aleran
Aleran’s digital commerce platform is built to tackle the unique challenges facing B2B manufacturers today.
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B2B Commerce Solutions for Manufacturers
Technological innovation and digitization have led to a rapid and radical transformation inside the manufacturing sector, driving fundamental but necessary changes to the traditional commerce landscape.
A recent McKinsey survey found that B2B eCommerce is now the most effective sales channel for B2B buyers, rated first ahead of in-person sales, video conferencing, email, and telephone.
That means manufacturers who want to stay competitive must be able to deliver on the kind of modern experiences the B2B buyer demands: online ordering, frictionless self-service, personalization, and streamlined customer experiences across the entire marketing and sales funnel.
As manufacturers increasingly invest in marketing automation, analytics, CRM and other specialized tools and technologies to manage today’s complex selling environment, they also need a digital commerce solution that can improve the buyer experience, streamline back-office operations and workflows, and allow them to manage everything through one, single source of truth.
The B2B Commerce Benefits Every Manufacturer Needs
Automated, Frictionless, Self-service Experiences
We know your manufacturing business is complex. That’s why we designed Aleran’s digital commerce solution precisely for manufacturers selling B2B. Our platform includes native, customizable self-service capabilities to reflect the demands of today’s B2B buyers who want to save time and manage many aspects of their orders themselves. Aleran allows buyers to:
- Manage past orders and easily re-order
- View order history
- Access invoice and order status
- Request quotes online and more
Give your customers the convenience, speed and control they demand to make informed, efficient and independent purchasing decisions.
Customizable Online Ordering
Digital commerce has an impressive number of benefits for manufacturers, from lowering overhead, to streamlining operations, to increasing customer visibility. Aleran’s digital platform offers a big advantage to manufacturers who write high volume orders or who need to use multiple price lists, product lists or terms for different B2B buyers. With Aleran, sellers gain the flexibility to set specific pricing lists, create shoppable catalogs, sell products with special options or configurations, and even create customer-specific portals for online ordering.
Manage Multiple Business Critical Functions Through a Single Platform
Aleran serves as your manufacturing commerce mission control, connecting your sales channels (internet, social, mobile, partners) while also seamlessly integrating with your ERP, CRM, WMS and more. That means you can plug-and-play components to leverage core business apps and systems from vendors and other partners – so you can centralize your data and get all your business-critical functions streamlined through a single platform.
A Manufacturer’s Success Story
Manufacturer Accelerates Sales with Aleran
New York-based MMS Distribution knew they needed a way to scale their sales – fast.
However, due to outdated software, manual sales order entries, and insufficient integration, the sales process was time-consuming and prone to errors. MMS Distribution turned to the combination of Cin7 Omni and Aleran to manage its inventory better, automate sales order management and accelerate selling efforts across all of its sales channels.
We knew we needed a holistic platform to manage our inventory better, automate sales order management and accelerate our selling efforts online and across all our sales channels…Aleran has allowed us to do just that.
MATTHEW STERN
Chief Sales Officer, MMS Distribution
The Aleran Advantage
Aleran’s digital commerce platform is built to tackle the unique challenges facing both commercial B2B manufacturers and consumer-facing brand manufacturers so they can sell B2B or B2C, connect with channel partners, and integrate all their business-critical systems through a single source of truth.
The platform provides essential B2B commerce features like customer-specific pricing lists, shoppable product catalogs, product inventory management, sales order management, quote-to-order purchasing workflows, REST-API based integrations for ERP, CRM, 3PL, WMS and more.
1. Designed for B2B Commerce
Aleran offers a big advantage to B2B sellers who write high volume orders or who have matured to the point where they need to use multiple price lists, product lists or terms for different B2B buyers. With Aleran, sellers gain the flexibility to set specific pricing lists, offer custom products, and even create customer-specific eCommerce stores, online sales portals, and multi-vendor marketplaces to ensure high-touch sales efforts are extended through digital channels.
- Search engine optimized drag-and-drop templates
- Reorders, bulk orders & volume pricing
- Launch by channel, brand, product category or customer
2. Reduces Time-to-Revenue
3. Scale Quickly at a Low TCO
4. Better ROI, Bigger Revenues
5. Customer Success
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Aleran FAQ
1. Why do manufacturers need eCommerce?
As a result, eCommerce must be an essential component of a modern manufacturing business’s strategy to thrive in a modern digital economy. The right eCommerce platform is more than an extra sales channel for manufacturers; it’s a strategic tool that can help them expand their market reach, engage directly with customers, optimize their operations, and gain valuable insights for better decision-making.
2. How can manufacturers battle “fear of the unknown” among their teams when considering B2B eCommerce?
Occasionally team members may be overwhelmed or intimidated by technical language and the prospect of introducing new protocols. One of our founding principles at Aleran is to reduce the fear of technology, so we made it our mission to design a platform that is smart (streamlining and automating the sales back office), simple (easy to learn and use), and supported (video tutorials, same day onboarding, and customer support staff ready to make the transition as painless as possible).
But the very best way to convince a reluctant office manager to consider a new solution is to take our software for a test drive — we encourage prospective customers to sign-up for a free demo of our platform.
3. What tools and features should manufacturers look for in an eCommerce platform?
When evaluating B2B eCommerce platforms, there are an assortment of key features to look out for, including:
- Personalized experiences and promotions
- Easy online quoting and ordering
- Accurate pricing and terms for each B2B customer
- Shoppable PDF catalogs
- Self-service customer portal (look-up orders, reorder, see status updates, manage contacts)
- Secure online payments
Manufacturers Grow Faster with Aleran
Embracing eCommerce allows manufacturers to adapt to changing market demands, boost revenues, and improve business performance.
Ready to learn more about how Aleran’s digital commerce platform can support your manufacturing business?