Aleran Blog
Boosting manufacturing sales with customer experience
Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Read more...
B2B Marketplace Use Case
Store managers and buyers began using the single centralized ordering system, virtually eliminating paper-based orders and gaining complete visibility and Read more...
B2G Marketplace Use Case
Aleran worked with the Customer to create a new multi-vendor marketplace and order management solution for its customers.
eCommerce for manufacturers: how to avoid channel conflicts
Is the fear of channel conflicts limiting your plans to launch eCommerce for manufacturers? Tips to minimize conflict and drive Read more...
The Complete Guide to B2B Ecommerce for Distributors
Boost Your Business: An Expert Guide to B2B Ecommerce Platforms for Distributors The B2B eCommerce landscape is expanding at an Read more...
How Digital Catalogs Improve Sales in B2B eCommerce
In the rapidly evolving digital era, the traditional B2B landscape is undergoing a profound transformation. This metamorphosis is notably driven Read more...
B2B Ecommerce Solutions for Manufacturers: Your Comprehensive Guide
B2B Ecommerce Solutions for Manufacturers: Your Comprehensive Guide Sir Tim Berners-Lee paved the way for the digital age with the Read more...
MMS Distribution
MMS Distribution has been making incremental gains over the past 13 months as the integration has been complete between Aleran Read more...
Why it is time to say goodbye to managing email sales orders
Manufacturing sales move fast – faster than having orders sent via email can support. Emails get lost. Orders get delayed. Read more...
The power in technology integration to scale sales
By developing a well-thought-out plan for technology integration, manufacturers can streamline their sales efforts, enhance operational efficiency, and achieve significant Read more...
What manufacturers need to know to create a successful global sales strategy
Entering a new market, much less an international market, is never a fast or easy feat. It requires an in-depth Read more...
Unlocking manufacturing sales success: multi-channel sales and marketing
Manufacturers are increasingly open to exploring digital ecommerce as a means to accelerate sales. However, many of these are mostly Read more...
Five ways our NetSuite integration boosts manufacturing sales
To optimize your operations and elevate your sales performance, integrating your manufacturing company’s systems with a powerful platform like NetSuite Read more...
e-Commerce Catalog Management Challenges and Solutions
One of the most fraught challenges facing brick-and-mortar businesses, both B2B and B2C, making the leap to e-Commerce is in Read more...
Creating B2B E-Commerce Experiences that are Intuitive, Customized and Effortless
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences Read more...
4 Roadblocks to B2B Success on Shopify Plus…And How to Overcome Them
Shopify Plus is an incredible solution for the B2C community when approached with the right strategy and roadmap. The Shopify Read more...
How Retailers Should Develop an Omnichannel Strategy in 2022
Here’s a trivia question for you. What is the most important market for your retail company in 2022? Desktop Read more...
What is a Multi-Vendor Marketplace Platform? How It Differs from Single-Vendor
When online outlets discuss e-Commerce marketplaces, they’re usually using this as shorthand for a single vendor marketplace. However, there’s another Read more...
The Changing Face of Customer Data and Marketing in a Cookieless World
No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is Read more...
The Importance of Building a Digital Foundation for Your Business
Last year, as people were largely confined to their homes as a result of the pandemic, e-Commerce soared to heights Read more...
Why Vertical Marketplaces Are the Future of B2B e-Commerce [2022]
By 2024, B2B online marketplaces are predicted to account for 30% of all digital B2B sales. In the last decade, Read more...
4 Reasons to Migrate from Monolithic eCommerce to Headless e-Commerce
Headless e-Commerce is having a moment. Businesses have grown wary of becoming overly reliant on products and services that trap Read more...
The M-Commerce Market in 2022 – What Are the Benefits and Differences?
When was the last time you were at the grocery store getting ready to pay, when the check-out line crawled Read more...
Customer Spotlight: Talking with Joan Flowers
Customer Spotlight: Talking with Joan Flowers, Business Owner & President, Joan Hartley & Associates, Inc. We spoke with the owner Read more...
Using Aleran Software to Turbocharge NetSuite Commerce & Order Management
NetSuite’s ERP system is used all over the world to manage core business functions, like accounting, inventory, CRM, human resources, Read more...
What Manufacturers Should Know About Navigating the COVID-19 Sales Landscape in 2021
Many small and medium-sized manufacturers were underprepared for the changes they faced since the coronavirus pandemic upended the way we Read more...
5 Reasons B2B Businesses Need Shoppable Online Product Catalogs
B2B catalogs are at the heart of merchandising for most B2B sellers, particularly in manufacturing. Many hours are invested creating Read more...
7 Must-have Features of an Effective Sales Order Management Software Platform
What makes an effective sales order management platform? As consumers increasingly embrace omnichannel commerce experiences, the need for an effective Read more...
Omnichannel Commerce 101: What It Is and Why You Need It
With 2020 yielding the highest digital commerce growth in the last twenty years there’s no arguing that online shopping has Read more...
Sales Order Management Software 101: What It Is and Why You Need it
Are you still trying to manage sales orders manually, using an Excel document or even a pad of paper? Or Read more...
New Report Confirms B2B E-Commerce is Mission Critical for Manufacturers
The global pandemic has led to significant market changes for the manufacturing sector — from spending cuts, to supply chain Read more...
Are You Making These 5 Common E-Commerce Mistakes?
As any consumer can tell you, not all online stores are created equal. In today’s hypercompetitive digital commerce landscape, potential Read more...
Why a SaaS Plus Headless E-Commerce Strategy Might Be Exactly What Your Business Needs
Choosing a new e-commerce platform for your sales business can be an overwhelming and exhausting process, leaving you to weigh Read more...
Aleran Launches its new QuickBooks Integration
Aleran is pleased to announce it has launched its newest integration capability — a QuickBooks app for Aleran’s e-commerce and Read more...
Omnichannel Retail Trends in 2021
The market-shaping events of 2020 and 2021 have impacted B2C retail trends enormously, especially with the huge transition to online Read more...
The Amazon Dilemma for Sellers
From misusing data, to launching copycat products, to holding “monopoly power” over sellers — recent reports about Amazon are detailing Read more...
4 Technology Trends to Watch for SMBs
4 Technology Trends to Watch for SMBs Innovation is not just for the S&P 500. To stay competitive in 2021’s Read more...
The Top 7 eCommerce Roadblocks for B2B Manufacturers
According to a recent survey of manufacturing businesses by DigitalCommerce360, COVID-19 has quickened the pace of eCommerce adoption for many Read more...
Streamline the B2B Buying Journey with OneMart
Make no mistake: today’s B2B buyers want all of their online shopping experiences to reflect the convenience and ease of Read more...
CEO Chat – Talking to Alex Sayyah
We checked in with Aleran CEO, Alex Sayyah, to hear a bit about his approach to management, what he sees Read more...
3 Tips for Navigating the Changing Distribution Landscape
From the impacts of digital transformation, to increasing competition, to a more demanding B2B customer, any wholesale distributor can tell Read more...
Driving Sales Performance with Revenue Intelligence
Today, increasing commissions isn’t the only way to incentivize reps looking to improve their sales performance. Modern sales tools like Read more...
3 Quick & Effective Ways to Drive ROI with Online Catalogs
As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as Read more...
Big Learnings as Trade Shows Go Virtual
Touted as the most influential tech event in the world, for the last 50 years CES has been a showcase Read more...
Self-Service and B2B’s Digital Future
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That Read more...
Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
Our sales up almost 10 percent! We spoke with the president and founder of The Street Brands, Joe Hertig, about Read more...
2020: 6 Silver Linings From an Unpredictable Year
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a Read more...
Shoppable Online Catalogs: A Remote Sales Tool that Supports SMBs
The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the Read more...
E-Commerce 2021: 4 Trends to Watch
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and Read more...
Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.
My Reps love it, and I love it. Aleran makes us money! For the last 50+ years, J. Brandes has Read more...
2020: A Very Unconventional Retail Holiday Season
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in Read more...
The Future of B2B Trade Shows
In the wake of the Covid-19 crisis, the in-person B2B trade show, wholesale showroom, and exhibition experience in 2020 has Read more...
If You Don’t Address Poor Management, You WILL Lose Great Talent. Just ask Formula One.
I am a long time Ferrari and Formula One fan. And as a fan, I recently read an article that Read more...
Three Fixable Barriers Keeping Your Wholesale and B2B Customers from Ordering Online
We have all been there. You can have a specific item in mind, or simply be aimlessly browsing the beautiful Read more...
4 Ways Sales Tools Can Help You Crush Your Goals in 2020
It all comes down to the numbers. Whether you’ve just begun your career as a sales rep or you’ve worked Read more...
Pondering Your B2B Online Store: 2B or Not 2B?
As the CTO of a company specializing in sales order management and eCommerce software, I often find myself fielding the Read more...
How to Win in an Evolving B2B Landscape
[vc_row][vc_column][vc_column_text]For businesses hoping to stay competitive in a time of unprecedented economic upheaval, buying and selling digitally is no longer Read more...
How to Keep Your Sales Process Organized While Working Remotely
Your home office space has evolved into a beacon of productivity. Your COVID-19 adapted routine has flourished into something sustainable. Read more...
How to Launch a Successful B2B eCommerce Fast
In the midst of the sales realm being completely turned on its head during COVID-19, digital sales and eCommerce have Read more...
eCommerce for Vendors: Understand (and Secure) Your Immediate Sales Solution
There’s really no other way to say it: time is money. Times have obviously changed quite a bit since Thomas Read more...
Solution Spotlight: Commissions Management
Solution Spotlight: Commission Management Software Every busy multi-rep and/or multi-manufacturer agency knows that reconciling and allocating commission payments is a Read more...
Six Simple Steps To Developing a Long-Term Sales Mindset
There are times when the goal seems so far that to attempt to see to the end of it. You’re Read more...
Sales Representatives – Create a Successful Work From Home Strategy
Until recently, the work from home realm was perceived as something reserved primarily for MLMs or startups. It seemed pretty Read more...
Say Goodbye to Sales Breakage: Introducing Catalog Catalyst
Whether selling B2B or B2C, catalogs remain at the heart of merchandising for most manufacturers. From product photography to design, Read more...
How Manufacturers Can Adapt to the COVID-19 Sales Landscape
The COVID-19 pandemic has turned today’s sales landscape upside-down. The traditional model for B2B and B2C sales has always been Read more...
4 Ways to Be More Efficient
You could be a mom of 4 trying to balance 17 Zoom calls while simultaneously - and ironically - trying Read more...
Navigating A Way Forward for Sales Agencies and Representatives
The coronavirus pandemic has upended the way we live our lives, from minor inconveniences of not being able to see Read more...
How Manufacturer Sales Representatives Can Find Growth in 2020
Water and oil. That is about how well unprecedented times go with the sales industry. Yet this is exactly the Read more...
How to Manage the Growing Need of Wholesale PPE Sales
A mere six months ago, words like hazardous and infectious were not commonplace. People were flying on planes without a Read more...
Unlocking Faster Sales and Smarter Supply Chains in Manufacturing with AI
The manufacturing industry challenge: disconnected systems For today’s manufacturers, digital transformation isn’t a luxury—it’s mission-critical. Not just for IT and Production but the complete business – from Sales to Marketing to Operations, Supply Chain, Finance,...
Bridging the mid-market manufacturing digital divide to scale cost-effectively and efficiently
How Aleran and Technology Coast Partners (TCP) Are Digitizing Supply Chains & Transforming B2B Selling For many mid-market manufacturers, the promise of digital transformation has remained just that – a promise. Despite increasing urgency around eCommerce,...
Tariffs and Digital Commerce: what manufacturers need to know
From climate crises and geopolitical conflicts to pandemics and trade wars, disruptive and market-shifting influences are once again forcing the manufacturing industry to react and adapt, accelerating shifts to digital commerce and their overall operations. Now, as a...
Integrations 101: how the right integrations slash costs and fuel manufacturing sales success
When we think about sales success for modern B2B manufacturers, we often think first of e-commerce, digital commerce or the platform responsible for facilitating online ordering and purchasing. In reality, though, B2B manufacturers rely on a number of disparate but...
What B2B Buyers Want (and How B2B Sellers Can Give it to Them)
I was recently a guest on the B2B Agility podcast with Greg Kihlstrom talking about the “amazonification” of B2B commerce. Our conversation was wide-ranging, but we generally explored some of the ways B2B companies are going to need to adopt B2C principles in...
How to extend the power of your SAP ERP to orchestrate multi-channel manufacturing sales
Your guide to mastering multi-channel B2B manufacturing sales At Aleran, one of our core value propositions is seamless integrations that speed ROI. Now, with our new listing in the SAP® Store, we're able to sharpen that promise even more for our customers....
Top 3 ways to simplify and shorten the B2B sales cycle
Top 3 ways to simplify and shorten the B2B sales cycle Today, B2B buyers are researching, communicating and purchasing online more than ever before. By 2025, Gartner estimates that 80% of B2B sales interactions between suppliers and buyers will occur on digital...
What is manufacturing CPQ? And why do manufacturers need CPQ?
Configure, Price, Quote (CPQ) solutions are mission critical for today's modern manufacturers selling to B2B buyers. The benefits of CPQ are critical for manufacturers today to sell more and scale as B2B buyers increasingly expect the same types of expedited and...
3 Steps to Optimize Your Engineer-to-Order (ETO) Sales Process: it Isn’t as Complex as You Think
We regularly hear the same thing from Engineer-to-Order (ETO) manufacturers across industries like aerospace, construction, industrial machinery and custom equipment: We make and sell complex products based on unique customer specifications, so a digital commerce or...
Boosting manufacturing sales with customer experience
Watch Video Our team at Aleran recently sat down with Kurt Dressel, an independent industry consultant specializing in B2B Commerce. He and Tarak Patel, VP of Product at Aleran Software, discussed how manufacturers can take advantage of digital technologies to...
About Aleran Software
Aleran’s unified digital commerce platform is built to meet B2B buyer expectations so manufacturers can quickly, easily and efficiently accelerate and transform sales.
Request a demo
It’s Time to Digitally Transform Your B2B Organization
Ready for Aleran to automate and digitize your business operations?