Aleran is purpose-built for mid-sized manufacturers ($20M–$1B in annual revenue) that sell configurable, engineer-to-order, or complex products and struggle with slow quoting, manual sales processes, or disconnected customer experiences. 

Common industries include: 

• Industrial equipment & machinery 

• Electrical components 

• Valves, pumps, and fluid handling 

• HVAC & building systems 

• OEM components and aftermarket parts 

The Aleran platform helps manufacturers digitally transform sales and gain operational efficiency with no additional tech investments, hidden costs or in-house builds. Some key features include:

• End-to-end sales order management (SOM)
  Automate admin tasks and streamline order management with native, self-service quoting and ordering. 
• Configure, price, quote (CPQ)
  Generate quotes for configurable products and then convert to sales orders quickly and accurately. 
• Catalog-embedded buying
  Transform PDF catalogs, brochures, line cards and more into dynamic, digital and secure eCommerce sites. 
• Product inventory management (PIM) for B2B Sales
  Review, manage and store product info, assets and pricing data in one place, keep track of product availability and sort by segment, channel, geography and customer. 
• Customer portals
  Log-in for personalized content according to user role and need, reduce call center costs, and increase loyalty and conversions.
• Multi-storefronts
  Create and manage multiple digital commerce experiences, including eCommerce sites, shoppable PDF catalogs, and more, all managed through a single back end.

Yes! Aleran is flexible enough to work for manufacturers who don’t use catalogs because of their highly customized processes.

For example, ETO manufacturers are able to streamline and modernize their sales and eCommerce processes by using Aleran’s CPQ (configure, price, quote) feature, which allows them to generate quotes for configurable products and then convert to sales orders quickly and accurately. In addition, ETO manufacturers can gain huge efficiencies from implementing self-service order management, one-click reorders, and OEM- or customer-specific portals.

When evaluating B2B eCommerce platforms, there are an assortment of key features to look out for, including:

• Personalized experiences and promotions
• Easy online quoting and ordering
• Accurate pricing and terms for each B2B customer
• Shoppable PDF catalogs
• Self-service customer portal (look-up orders, reorder, see status updates, manage contacts)
• Secure online payments

With minimal IT and no customization, Aleran integrates directly with leading ERPs using secure APIs and pre-built connectors. It acts as a front-office layer to extend the manufacturing ERP investment – not a replacement. 

While Aleran is ERP agnostic, it does commonly see integration needs for the following: 

• SAP certified, available on the SAP Store”
• Epicor (Kinetic and legacy versions)
• Infor SyteLine / CloudSuite Industrial
• Sage
• Aptean
• SYSPRO
• Acumatica

With Aleran, the ERP remains the system of record for pricing, inventory, customers, and orders to run operations. Aleran becomes the sales engine built to run revenue. 

It can be used just for CPQ, but it is also so much more than that to service the entire manufacturing customer journey – including AI-Guided Selling, a Sales PIM, Self-Service Portals, and eCommerce.

Aleran’s CPQ includes advanced native CPQ capabilities for configurable and complex products.

Unlike traditional Engineering-focused CPQs, Aleran’s CPQ is Sales and Customer friendly – easy to use. Think of it as the front layer – smart enough through ERP-connection and AI that goes to the BOM level – to get faster more accurate quotes at the start of the process. 

It goes beyond traditional CPQ by connecting configuration and pricing directly to: 

• Customer portals 

• eCommerce 

• Dealer and distributor workflows 

• ERP order processing 

• AI-guided selling experiences 

It is but also so much more to support the complete manufacturing customer journey.

Aleran is unique in that not only is it designed for mid-sized B2B manufacturers with limited IT who need results and ROI fast, but it has native CPQ and eCommerce and more for a fully connected multichannel sales experience that fundamentally shifts how manufacturers look at modernizing their go-to-market. 

Aleran supports true B2B eCommerce, for manufacturers in multiple ways including: 

• Account-specific pricing 

• Configurable products 

• Quote-to-order workflows 

• Approval rules 

• Contract pricing 

• ERP-connected inventory and order processing 

It’s designed for b2b manufacturers with complexity – not generic retail use cases. 

Aleran applies AI where it creates real business value for manufacturers without adding complexity, including: 

• Faster, more accurate quoting 

• Suggestive selling and product recommendations 

• Guided selling experiences 

• Reduced manual approvals 

• Improved searchability for products and configurations 

Aleran’s AI philosphy is designed to assist sales and customers to make the experience faster and more seamless – not to replace people or human-centered expertise.

Yes. Aleran enables secure self-service portals for: 

• Customers 

• Dealers 

• Distributors 

• Sales reps 

Users can: 

• Build and request quotes 

• Reorder products 

• View pricing and order history 

• Track orders and invoices 

• Reduce email and phone-based requests 

Many manufacturers try to solve front-office challenges by customizing their ERP. This often leads to: 

• Technical debt 

• Slower upgrades 

• Higher IT support burden 

Aleran decouples front-office complexity while staying tightly integrated to ERP giving IT control without over-customization. 

Yes. Aleran’s security is built on Azure, a cloud platform managed by Microsoft, which has a 99.99% uptime.

Aleran follows enterprise-grade security and compliance best practices, including: 

• Secure API integrations 

• Role-based access controls 

• Data governance aligned with ERP ownership 

Security and governance are designed with IT teams in mind. While it isn’t currently SOC 2-certified, its status as of April 2026 is pending.

Aleran has enterprise-grade security, including role-based controls, secure APIs, and more.​ 

It also has Tier-1 cloud infrastructure (Azure) and support for industry requirements, including CMMC, etc.​ 

Aleran helps manufacturers scale by: 

• Making products easier to sell 

• Automating repeatable sales work 

• Supporting multiple channels (sales reps, customers, dealers) 

• Keeping ERP clean and governed 

It’s designed to grow with you – all of the benefits of enterprise-level sophistication but without the drag and price tag. 

Aleran is a technology partner with an Avalara certified integration.​ 

This means that you can have peace of mind transactions via Connected Commerce are fully compliant with Avalara’s products. ​ 

A strong digital quoting, sales and customer experience for manufactures is a necessity – no longer nice to have.

In our Built to Sell report surving 200 U.S.-based mid-sized B2B manufacturers, 86% reported losing a deal from slow manual quoting. The cost? Up to 15% in revenue leakage each year.

In addition to solving for the revenue leakage from slow and manual quoting, some of the benefits include:

• Better market reach: find a broader audience and connect with potential customers wherever they are

• Enhanced customer experience: digital, self-service tools enable a more streamlined and efficient B2B customer experience

• Increased sales opportunities from better search visibility and discovery: capitalize on built-in SEO and AI-search optimization for product content to be discovered when your buyers are looking. Generate per revenue per sale by automated upselling and cross-selling through personalized recommendations and showcase a wider range of products or services 

• New operational efficiencies: automate many aspects of the sales process, from order processing to inventory management and free up staff for more high-value tasks

• Data-driven insights: access valuable data about customer behavior, preferences, and buying patterns to guide your marketing strategies, product development and business decisions
• Improved customer relationships: maintain continuous engagement with your clients via promotional marketing efforts and personalized content
• Competitive edge: differentiate your business from competitors who may not have as strong an online footprint 

• Scalability: grow your business by adding new products, services, and enter new markets at a lower cost
• Agility: update your offerings, adjust pricing on the fly to meet tariff or regulatory or market shifts, or launch marketing campaigns in reaction to industry trends or customer feedback

Aleran is a strong fit if: 

• Quoting is slow or manual 

• You have high order volume, high SKUs, and complex configuration 

• Sales relies on spreadsheets or email 

• Systems are disconnected – or there are multiple disconnected systems 

• Have a complex go-to-market with disparate systems and diverse channels, products, pricing and processes 

• Need to centralize, comply and extend your ERP 

• ERP customization or maintenance is becoming a risk 

A short conversation can quickly determine fit. 

Occasionally team members may be overwhelmed or intimidated by technical language and the prospect of introducing new protocols. One of our founding principles at Aleran is to reduce the fear of technology, so we made it our mission to design a platform that is smart (streamlining and automating the sales back office), simple (easy to learn and use), and supported (video tutorials, same day onboarding, and customer support staff ready to make the transition as painless as possible).

But the very best way to convince a reluctant office manager to consider a new solution is to take our software for a test drive — we encourage prospective customers to sign-up for a free demo of our platform.

Contact us today to get started.