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Why it is time to say goodbye to managing email sales orders

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Alex Sayyah

Alex Sayyah is the CEO of Aleran and brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands. As a strategic, data-driven, and growth-focused executive, Alex lives by the mantra: push harder

Manufacturing sales move fast – faster than having orders sent via email can support.

Emails get lost. Orders get delayed. Customers become unhappy.

So why do so many manufacturers, wholesalers/distributors, and sales agencies still rely on email to receive and process sales orders?

The top 5 reasons you need a new sales order management process.

1. Emailed sales orders are making your team inefficient and creating errors.

Email sales order management involves a manual process of sending, receiving, and processing orders through email threads. This method is highly susceptible to human errors, such as misplacing orders, inputting incorrect data, or overlooking crucial information. These inefficiencies can lead to delays in order processing, frustrating customers, and potentially resulting in lost sales opportunities.

 2. Sales orders sent via email are prevent your ability effectively forecast.

One of the biggest drawbacks of email-based order management is the lack of real-time visibility into order status. Manufacturers, wholesalers/distributors and sales agencies often struggle to keep track of order updates, leading to confusion among team members and customers alike. In contrast, modern sales order management systems, like Aleran, offer real-time tracking and a clear view of order progress and ensuring timely and accurate deliveries

3. You are hindering your team’s collaboration and customer experience.

Email threads can quickly become cluttered, making it challenging for teams to effectively collaborate on order fulfillment. Order-related communications often get lost in a sea of emails, hindering smooth interdepartmental coordination. Adopting a dedicated order management platform facilitates seamless communication and collaboration between sales, fulfillment, and customer support teams, streamlining the entire process.

 4. You are introducing security & data privacy risks.

Emails are not inherently secure, and sensitive order information could be at risk during transmission. Email sales order management may expose your business to potential data breaches and security threats. Modern order management solutions, like Aleran, offer encrypted data transmission and robust security measures to protect sensitive customer and business data.

5. Email sales order management can’t scale as you grow – without adding more headcount.

As your business grows, the limitations of email-based sales order management become even more apparent. Handling a large volume of orders via email can lead to chaos and hinder scalability. Advanced sales order management systems can seamlessly scale with your business, accommodating increased order volumes and ensuring efficiency

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