B2B eCommerce
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Creating B2B E-Commerce Experiences that are Intuitive, Customized and Effortless
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different approach than B2C personalization. What is Personalization? In the broadest sense, personalization is what we call the ability to provide […]
What Manufacturers Should Know About Navigating the COVID-19 Sales Landscape in 2021
Many small and medium-sized manufacturers were underprepared for the changes they faced since the coronavirus pandemic upended the way we live our lives and conduct our business, with long lasting impacts to the global supply chain, service, tourism, retail and manufacturing sectors. As physical locations shuttered in the face of stay-at-home orders, businesses found novel […]
