For today’s manufacturers, digital transformation isn’t a luxury—it’s mission-critical Recently, Visa, Mastercard, and PayPal each made headlines by announcing support for a new frontier in digital transactions: agentic AI commerce. That means AI agents — not just...
The manufacturing industry challenge: disconnected systems For today’s manufacturers, digital transformation isn’t a luxury—it’s mission-critical. Not just for IT and Production but the complete business – from Sales to Marketing to Operations, Supply Chain, Finance,...
How Aleran and Technology Coast Partners (TCP) Are Digitizing Supply Chains & Transforming B2B Selling For many mid-market manufacturers, the promise of digital transformation has remained just that – a promise. Despite increasing urgency around eCommerce,...
From climate crises and geopolitical conflicts to pandemics and trade wars, disruptive and market-shifting influences are once again forcing the manufacturing industry to react and adapt, accelerating shifts to digital commerce and their overall operations. Now, as a...
When we think about sales success for modern B2B manufacturers, we often think first of e-commerce, digital commerce or the platform responsible for facilitating online ordering and purchasing. In reality, though, B2B manufacturers rely on a number of disparate but...
I was recently a guest on the B2B Agility podcast with Greg Kihlstrom talking about the “amazonification” of B2B commerce. Our conversation was wide-ranging, but we generally explored some of the ways B2B companies are going to need to adopt B2C principles in...
Your guide to mastering multi-channel B2B manufacturing sales At Aleran, one of our core value propositions is seamless integrations that speed ROI. Now, with our new listing in the SAP® Store, we're able to sharpen that promise even more for our customers....
Top 3 ways to simplify and shorten the B2B sales cycle Today, B2B buyers are researching, communicating and purchasing online more than ever before. By 2025, Gartner estimates that 80% of B2B sales interactions between suppliers and buyers will occur on digital...
Configure, Price, Quote (CPQ) solutions are mission critical for today's modern manufacturers selling to B2B buyers. The benefits of CPQ are critical for manufacturers today to sell more and scale as B2B buyers increasingly expect the same types of expedited and...
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