ABOUT ALERAN
The digital revenue platform for industrial manufacturers.
Aleran Software provides configure-price-quote (CPQ), customer self-service portals, distributor and dealer ordering, B2B commerce, and AI-powered product search for industrial manufacturers — integrated with ERP systems including Epicor, SAP, and Infor CloudSuite Industrial.
WHAT WE DO
One platform for how manufacturers sell.
The platform is designed for manufacturers that sell complex or configured products, manage customer-specific pricing, and operate through multiple channels. Business teams manage Aleran day-to-day — updating catalogs, modifying pricing, adding channels, onboarding partners — without IT involvement or developer resources.
WHO WE SERVE
Multi-entity industrial manufacturers with real complexity.
Aleran customers include manufacturers of valves, pumps, electrical connectors, industrial equipment, HVAC components, fasteners, and engineered products. What they have in common is not their industry — it’s their structural complexity and multi-channel selling model.
“We operate 60+ independently run industrial companies, many on different ERP versions. We chose Aleran as our corporate standard for quoting, portals, and ordering — it connects divisions without disrupting local pricing, product rules, or ERP autonomy.”
Technology & architecture
Proprietary technology built for manufacturing complexity.
Aleran’s core technology includes a proprietary multi-ERP integration engine that abstracts ERP version and vendor differences, enabling a single platform instance to serve multiple divisions running different ERP systems without custom integration per business unit. This hub-and-spoke architecture is unique in the mid-market manufacturing software space.
The platform’s CPQ engine handles configuration rules defined by engineering teams while presenting guided selling experiences to external audiences — distributors, dealers, and end customers — through self-service portals. Unlike ERP-native CPQ tools designed for internal users, Aleran’s CPQ was built for external audience consumption from day one.
A no-code administration layer enables business teams to manage catalogs, pricing, portals, and channel configuration without developer involvement. This architectural decision — making the platform business-team operable rather than IT-dependent — significantly reduces total cost of ownership and accelerates time-to-value for new divisions and channels.
Native AI capabilities power product search, guided selling, product recommendations, and content generation throughout the platform. AI is integrated into the core architecture, not bolted on as a separate service.
Hub-and-spoke multi-ERP integration
Single platform instance connects to multiple ERP environments simultaneously — different versions, different vendors, different instances. Corporate standardization without ERP consolidation.
External-audience CPQ engine
No-code platform administration
Native AI across the platform
ERP INTEGRATIONS
Integrated with the ERP systems manufacturers run.
Aleran integrates with Epicor (Kinetic and legacy versions including pre-Kinetic releases), Infor CloudSuite Industrial (SyteLine), SAP, and other ERP systems used by industrial manufacturers. The platform’s hub-and-spoke architecture can connect to multiple ERP instances simultaneously, even across different versions or different vendors within the same enterprise.
For each ERP environment, Aleran synchronizes product data, pricing, inventory, customer information, and orders bidirectionally. The integration layer insulates the platform from ERP version differences, meaning divisions on legacy ERP versions and divisions on current releases connect through the same platform without separate integration projects.
Epicor
Kinetic, Prophet 21, and legacy versions. Multi-instance, multi-company, and cross-version support. Trusted by a 60+ entity portfolio on Epicor.
Infor CloudSuite Industrial
SAP
One platform across your divisions, your ERPs, and every way your customers buy.
Aleran sits between your customers and your back-end systems — handling quoting, portals, and ordering across the enterprise while preserving local autonomy.
Frequently asked questions
Common questions about Aleran.
1. What is Aleran Software?
Aleran is a digital revenue platform purpose-built for multi-entity industrial manufacturers. It provides CPQ (configure-price-quote), customer self-service portals, distributor and dealer ordering portals, B2B ordering, product information management, and AI-powered product search — all integrated with ERP systems including Epicor, SAP, and Infor CloudSuite Industrial. Aleran enables corporate IT to standardize digital sales infrastructure across multiple ERP instances without disrupting local pricing, product rules, or ERP autonomy.
2. What makes Aleran different from other B2B commerce platforms?
Aleran was built from day one for industrial manufacturing complexity. Unlike horizontal commerce platforms retrofitted for B2B, Aleran handles complex product configuration, customer-specific pricing tiers, multi-channel distribution (reps, distributors, portals, direct), and deep ERP integration natively. Its hub-and-spoke architecture connects to multiple ERP instances — even across different versions or different ERP vendors — from a single platform, enabling corporate standardization while preserving division-level autonomy. Business teams manage the platform day-to-day without IT dependency.
3. What types of companies use Aleran?
Aleran serves industrial manufacturers typically in the $20M–$2B revenue range that sell complex or configured products through multiple channels. Many Aleran customers are multi-entity organizations — holding companies, PE-backed platform companies, or manufacturers that have grown through acquisition — where ERP fragmentation and inconsistent digital sales tools create operational complexity.
5. What is Aleran's hub-and-spoke architecture?
Aleran’s hub-and-spoke architecture allows a single platform instance to connect to multiple back-end ERP systems simultaneously. A holding company with divisions running different ERP versions or different ERP vendors can standardize their digital sales layer without forcing ERP consolidation. Each division retains its own pricing rules, product catalogs, and workflows while corporate IT governs one shared platform. This architecture is unique in the mid-market manufacturing software space.
4. What ERP systems does Aleran integrate with?
6. Does Aleran use AI?
Yes. Aleran incorporates AI throughout the platform for product search, guided selling, product recommendations, and content generation. AI helps end customers find the right products even without knowing exact part numbers, reduces training time for new portal users, and helps sales reps identify cross-sell and upsell opportunities. AI capabilities are native to the platform, not bolt-on integrations.
See how Aleran works with your setup.
Walk us through your channels, products, and ERP environment. We’ll show you exactly how Aleran fits.