Leadership
At Aleran, we’re a team of bold thinkers and builders who lead with empathy to solve for what slows manufacturing growth so that our customers can focus on serving theirs – all while creating resilience facing on-going market and policy shifts.
Our mission: simplify how manufacturers sell complex products by connecting people, systems, and channels through intelligent, flexible commerce tools that drive faster quotes, smarter selling, and scalable growth.
ALEX SAYYAH
President & CEO
Alex Sayyah brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands.
As a strategic, data-driven and growth-focused executive, Alex lives by the mantra: push harder. With proven success creating strategic roadmaps that drive market development and expansion, he has managed teams and revenue goals across the Americas, Europe, and Asia, and is exceptional at growing omni-channel marketing programs for online and offline businesses.
Alex has helped generate $130+ million in digital revenue by identifying opportunities in direct-download software industry trends, structuring a compelling product suite for consumers and businesses, and building a marketing machine to capture those benefits.
TARAK PATEL
SVP, Product Management & Technology
Tarak Patel leverages his 20 years of experience with product management and product marketing working across a variety of industries to drive B2B eCommerce and digital commerce innovation.
Monitoring the pulse of manufacturing leaders, Tarak is able to bridge their needs with technical innovation to solve their sales and growth needs through industry-leading technical innovation, including pioneering AI applications.
With a focus on sales & marketing SaaS software, Tarak’s experience has helped companies streamline their operations in these areas as well as drive performance improvements using data AI/ML techniques. Prior to joining Aleran, Tarak held positions at or partnered with companies such as Oracle, SalesForce, and Microsoft among others.
ROBERT KELEN
VP of Business Development
Robert brings deep experience in B2B SaaS, strategic positioning, and go-to-market acceleration with partner and channel development.
At Aleran Software, Robert plays a pivotal role in shaping the company’s market presence and growth narrative, positioning Aleran’s CPQ, AI, and connected commerce solutions as essential tools for modernizing how manufacturers quote, price, and sell complex products. His insights help align product innovation with partner, channel, and customer needs so that Aleran’s story resonates with IT leaders, sales teams, and C-suite decision makers alike.
Prior to Aleran Software, Robert led marketing strategy for high-growth SaaS firms and advised PE-backed and venture-funded companies on how to differentiate in crowded markets. He is known for his deep technical expertise in revenue operations and for building strategic partnerships that drive momentum.
AMY KAMENICK
VP, Marketing & PR
Amy brings strategic marketing expertise across global agencies, Fortune 500 enterprises, and high-growth SaaS companies.
At Aleran Software, Amy leads brand strategy, demand generation, and communications. With a track record of elevating B2B SaaS brands in complex industries, Amy brings a sharp focus on storytelling, digital engagement, and pipeline impact.
Amy also drives go-to-market strategies that help manufacturers discover and adopt smarter ways to quote, price, and sell complex products through AI, SEO-optimized content, and ERP-integrated digital experiences.
Prior to Aleran, Amy held senior roles with emerging B2B and B2C brands where she steered go-to-market strategies, integrated marketing, digital strategy, brand positioning, and thought leadership for several successful divestitures and acquisitions.
BROOKS BOCCELLA
VP, Sales
Brooks has a proven track record leading revenue growth and customer acquisition across the industrial and manufacturing sectors. With deep expertise in B2B sales, CPQ, and ERP-connected commerce, Brooks helps manufacturers streamline complex quoting and selling processes to drive faster, more profitable growth.
At Aleran Software, Brooks is focused on helping manufacturing sales teams modernize their workflows, replacing spreadsheets and disconnected systems with AI-powered CPQ, digital catalogs, and flexible B2B commerce solutions built for the way industrial buyers buy today.
Prior to Aleran, Brooks held senior sales leadership roles at high-growth SaaS companies, where he consistently delivered results by aligning technology with real-world sales challenges. He brings a customer-first mindset, a passion for solving operational friction, and a strong belief in the power of connected selling.
It’s Time to Digitally Transform Your B2B Organization
Ready for Aleran to automate and digitize your business operations?