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Wholesale eCommerce
Marketplace Software

#1 Wholesale Marketplace Builder

Bring your B2B wholesale and trade show experiences online

Create multi-agency, multi-vendor marketplaces with the Aleran Unified Commerce Platform. Aleran’s marketplace builder helps you quickly and easily launch e-commerce websites that mimic the experience of an in-person trade show or mart, with the added bonus of reaching buyers and new customers wherever they are shopping from.

MarketPlace is perfect for creating year-round multi-agency marketplaces for your wholesale showrooms and shopping experiences like:

-Buyer Days
-Special Events
-And much more…

The Aleran Unified Platform gives you everything you need to start scaling your business and growing your sales, fast.

Plus Zero IT Headaches

– 24/7 cloud-based availability with 99.99% Uptime
– No Contracts – pay as you go with zero long-term commitments
– Dedicated Account Support
– Easy Standalone Use or Integrate headless into your existing ERP, CRM, OMS, or Marketplaces with our REST APIs

“My Reps love it, and I love it. Aleran makes us money!”

Brandi Luna, VP & Co-owner, J. Brandes Inc.

Shopping Cart Functionality

Site Builder

  • Create an online marketplace in minutes
  • Select from templates that are easily customizable with your fonts, images and color scheme
  • Link internally for promotions, specials or customer-specific messaging
  • Responsive design for optimized mobile and tablet viewing
Easy to Implement

Product Browsing

  • Filter products by category or search result
  • Search by category for agency-specific or brand-specific pages
  • Automated upsell feature: Suggestive Selling
  • Single page product view
  • Stock availability
Shopping Cart Functionality

Shopping Cart

  • One-page checkout with one or more brands per order
  • Capture payment information and order history
  • Integrated and secure merchant services provided by Payroc
  • SSL security and PCI compliance

Back Office Integration

  • Real-time updates on products and pricing
  • Integrate with RepDesk to manage your back office in a single view
  • Hosting and platform support included with no-strings-attached subscription
Catalog Creation


  • Search engine friendly URLs
  • Optimize SEO with built-in guidelines
  • Meta information for products, categories and content pages
Cloud Based Technology


Access our secure, high-performance cloud servers with 99.99% uptime 24/7, from wherever you are working.

Catalog Uploads

Convert PDF Catalogs into an interactive HTML5 viewer for clickable shopping experiences across any device with Catalog Catalyst feature

Multi vendermarketplace

Site Management & Governance

  • Manage multiple agencies or brands with unique credentials and logins
  • Oversee the brand and category creation process
  • Customize landing pages with content management system
  • Search by category for agency-specific or brand-specific pages
  • Set permissions for promotions and advertisements
  • Manage product lists, catalogs and images
MarketPlace Brochure Whether you are creating year round multi-agency marketplaces for your wholesale showrooms or you want to build more specific marketplaces, MarketPlace gives you everything you need to start selling. Download the brochure.

Getting started with MarketPlace is easy.

Set Up

Create your eCommerce site, select theme/design, upload vendors, add product inventory, set pricing and more.


Choose colors, images, fonts, messaging, build vendor-specific pages, and select product descriptions and catalogs.


Manage product, vendors, client registration and orders; easily update products, promotions, preferred vendors and special offers; connect to RepDesk to manage orders, clients and the overall shopping experience.


Upload vendor product catalogs for easy product info upload; connect to social media platforms and Google Analytics.

Want to see MarketPlace in action?

Let us show you how easy it is to create multi-agency, multi-vendor marketplaces and take the wholesale showroom and trade show experience online
Request a Demo

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