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Wholesale eCommerce
Marketplace Software

#1 Wholesale and Manufacturer Marketplace Builder

Build and grow your B2B eCommerce marketplace quickly without breaking the bank

Aleran’s marketplace builder helps you quickly and easily launch marketplaces with more products and services, reaching buyers and new customers wherever they are shopping from. Aleran’s robust architecture is built to support your sales strategy, no matter how complex, and is a great fit for B2B companies looking to transform their sales strategy.

Create multi-agency, multi-vendor marketplaces for:

  • -Manufacturers
  • -Wholesalers
  • -Resellers
  • -Distributors
  • -Procurement
  • And much more…


The Aleran Unified Platform – gives you everything you need to start scaling your business and growing your sales fast. It can work off-the-shelf in Standalone Use or easily integrate headless into your existing ERP, CRM, OMS, etc., or extend your Netsuite, Shopify, WooCommerce, or other platforms.


– 24/7 cloud-based availability with 99.99% Uptime

– Dedicated Account Support

“My team loves it, and I love it. Aleran makes us money!”

Brandi Luna, VP & Co-owner, J. Brandes Inc.

Shopping Cart Functionality

Site Builder

  • Create an online marketplace in minutes
  • Select from templates that are easily customizable with your fonts, images and color scheme
  • Link internally for promotions, specials or customer-specific messaging
  • Responsive design for optimized mobile and tablet viewing
Easy to Implement

Product Browsing

  • Filter products by category or search result
  • Search by category for agency-specific or brand-specific pages
  • Automated upsell feature: Suggestive Selling
  • Single page product view
  • Stock availability
Shopping Cart Functionality

Shopping Cart

  • One-page checkout with one or more brands per order
  • Capture payment information and order history
  • Integrated and secure merchant services provided by Payroc
  • SSL security and PCI compliance

Back Office Integration

  • Real-time updates on products and pricing
  • Integrate with RepDesk to manage your back office in a single view
  • Hosting and platform support included with no-strings-attached subscription
Catalog Creation


  • Search engine friendly URLs
  • Optimize SEO with built-in guidelines
  • Meta information for products, categories and content pages
Cloud Based Technology


Access our secure, high-performance cloud servers with 99.99% uptime 24/7, from wherever you are working.

Catalog Uploads

Convert PDF Catalogs into an interactive HTML5 viewer for clickable shopping experiences across any device with Catalog Catalyst feature

Multi vendermarketplace

Site Management & Governance

  • Manage multiple agencies or brands with unique credentials and logins
  • Oversee the brand and category creation process
  • Customize landing pages with content management system
  • Search by category for agency-specific or brand-specific pages
  • Set permissions for promotions and advertisements
  • Manage product lists, catalogs and images
MarketPlace Brochure Whether you are creating year round multi-agency marketplaces for your wholesale showrooms or you want to build more specific marketplaces, MarketPlace gives you everything you need to start selling. Download the brochure.

Getting started with MarketPlace is easy.

Set Up

Create your eCommerce site, select theme/design, upload vendors, add product inventory, set pricing and more.


Choose colors, images, fonts, messaging, build vendor-specific pages, and select product descriptions and catalogs.


Manage product, vendors, client registration and orders; easily update products, promotions, preferred vendors and special offers; connect to RepDesk to manage orders, clients and the overall shopping experience.


Upload vendor product catalogs for easy product info upload; connect to social media platforms and Google Analytics.

Want to see MarketPlace in action?

Let us show you how easy it is to create multi-agency, multi-vendor marketplaces and take the wholesale showroom and trade show experience online
Request a Demo

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