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Selling Outside the Box for B2B Manufacturers: Why SMB Manufacturers Should Embrace B2B E-Commerce
With B2B buyer demand for digital shopping experiences intensifying, the manufacturing industry is shifting from its traditional reliance on intermediary-driven sales to make way for more digital self-service. If you’re a manufacturer still trying to run your sales business with legacy systems, limited automation, and no dedicated B2B e-commerce strategy, you’ll soon be outpaced in what’s quickly become a digital footrace. In this white paper, we take a closer look at the benefits SMB manufacturers gain when they include dedicated B2B e-commerce as part of their overall channel sales strategy.
You’ll learn about:
- The changing sales landscape for SMB manufacturers
- The B2B buyer journey
- The benefits of adding B2B e-commerce to your channel sales strategy