AI-Powered Product Content for Faster, Easier, More Discoverable B2B Search

At Aleran, we’re constantly innovating to make selling faster, smarter, and easier for manufacturers. Our latest enhancement brings Generative AI directly into your product content workflow, making it easy and seamless to create high-quality, search-optimized product descriptions that perform in both traditional SEO (Google, Bing) and GEO (Generative Engine Optimization) for AI-driven search engines like ChatGPT, Gemini, and Copilot. 

Why Having AI Search Visibility Matters

B2B buyers are no longer just “Googling it,” AI assistants like ChatGPT, Gemini, and others are influencing purchasing decisions by comparing multiple options and surfacing the most relevant, well-described ones. That means the quality and completeness of your product content has never mattered more.

And with what’s happening today – from tariffs, supply chain pressures, and market uncertainty all driving buyers to search online for new suppliers – showing up in AI snippets and having better traditional SEO can make all the difference between winning and losing a deal.

AI-Powered Product Descriptions: How It Works

This all brings us to the recent launch of one of our favorite features yet: AI-powered Product Descriptions. Here’s how it works:

• Start with your product details – basic name, description, and specs
• Optionally add competitor or similar product links – the AI will analyze these to strengthen your descriptions, helping your listing stand out in side-by-side comparisons
• Let the AI go to work – in seconds, you’ll have professional, ready-to-use product copy and HTML content, optimized for online market display

Our AI-powered product content descriptions save you time, increase your discoverability, and give you an edge in an increasingly competitive digital market.

Benefits:

• Save hours of manual copywriting
• Improve search rankings for high-intent keywords
• Increase visibility in AI-driven product comparisons

Why This Matters for SEO and GEO

By including competitor data in your inputs, you give the AI a richer knowledge base – making your descriptions sharper, more persuasive, and more likely to appear in AI-powered recommendation engines. This is crucial in B2B, where purchasing decisions are often made by comparing multiple solutions. 

More complete, high-quality product content fuels both search engine optimization (SEO) and Generative Engine Optimization (GEO). That boosts your chances of showing up when:

• SEO: Google, Bing, and other search engines reward detailed, relevant product descriptions with higher rankings – especially when optimized with keywords buyers actually search
• GEO: AI assistants like ChatGPT pull from multiple data sources, comparing product descriptions side-by-side. Rich, structured, and competitor-informed content boosts your chances of being recommended by AI

A Competitive Edge & Time-Saver for B2B Manufacturing Product & Marketing Teams

These updates are designed to help you spend less time managing data and more time driving sales – whether through better product storytelling, sharper market intelligence, or improved discoverability in both search and AI-driven recommendations. 

With AI-powered product descriptions, you can:

• Stand out in AI-driven side-by-side comparisons
• Highlight unique differentiators pulled from competitor analysis
• Capture more qualified traffic from both search engines and AI assistants

And here’s how our new Generative AI-powered product descriptions works to help you:

• Refine existing product descriptions for clarity and engagement.
  
• Pull inspiration from competitor products and similar items by adding web links to your inputs for even more accurate, relevant output.
• Generate new HTML product content optimized for your online market display.

Creating richer, more relevant descriptions makes your products look better and improves their chances of being found through SEO and AI-driven search engines – getting you in front of more buyers, faster. With richer, AI-optimized content powering your product listings, you’re not just keeping pace with the market – you’re setting the standard for how B2B products get found, compared, and chosen.

Ready to be found – faster?
Learn more about how Aleran helps you with your end-to-end sales and quoting needs, including search visibility. Because when customers can find what they need easily, they buy what they need so you can close more deals, faster.