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Aleran vs. Brandwise

Aleran vs. Brandwise
Unified E-Commerce Platform Comparison

To stay competitive in an increasingly crowded sales landscape, embracing digital channels is essential for today’s sellers. But choosing the right commerce platform for your business can be an overwhelming and confusing process. To help make an informed decision, it’s best to look closely at the benefits and downsides of different selling models.

Aleran’s Unified Commerce Platform offers manufacturers, wholesalers, sales agencies and retailers a complete and comprehensive solution to succeed across all of today’s B2B and B2C sales channels — so they can sell smarter and scale faster.

In this article, we’ll be comparing some key platform features between e-commerce platform providers Aleran and Brandwise, including:

speaker_notes

Writing and submitting multi-vendor quotes & orders

cloud

Reliable & scalable hosting

auto_stories

Patented online product catalog software

psychology

A.I.-based selling recommendations

integration_instructions

Out-of-the-box ERP integrations

api

Public REST APIs

Platform FeatureAleranBrandwise
Writing and submitting multi-vendor quotes & orderscheckcheck
Reliable & scalable hosted solutioncheckcheck
Online product catalog softwarecheckclose
A.I.-based selling recommendationscheckclose
Monthly, subscription-based pricing (no annual contracts)checkclose
Seamless selling on the road or at showscheckclose
Commissions by productcheckclose
Aging summary for commission receivablescheckclose
Commissions reconciliationcheckclose
B2C e-commercecheckclose
Out-of-the-box ERP integrationcheckclose
Public REST APIscheckclose

Let’s take a closer look at how Brandwise and Aleran compare across a few key feature areas:

speaker_notes

Writing and submitting multi-vendor quotes & orders

Today, writing and submitting quotes and orders is table stakes for any sales organization. Sales reps shouldn’t be wasting their valuable bandwidth on entering, reviewing, submitting and tracking orders as an administrative function.

Aleran’s automated platform alleviates what many reps see as burdensome admin tasks by integrating value-add capabilities as part of their sales methodology. Real-time sales trends, customer purchase history, A.I.-based recommendations, and shoppable digital catalogs (all of which are available without an Internet connection) ensure sales reps can offer their customers a modern and satisfying buying experience, guaranteeing intuitive order-writing across devices and channels.

Best of all, the Aleran platform requires no data transfers, which means any product updates you make in the field or at the office are instantly available to every user at your organization (and across e-commerce sites powered by Aleran). This kind of product upload drastically simplifies system administration and reduces associated costs. Sales organizations will notice measurable revenue lift and customer retention when they switch to Aleran — a platform designed and built for salespeople, by salespeople.

cloud

Reliable & scalable hosting

Ever wonder why you don’t see Aleran technicians at tradeshows? Aleran’s Unified Commerce Platform was designed to withstand the demands of high-traffic situations, like tradeshows, conferences, and other live events. With Aleran, peak periods of demand or multiple users are never an issue (we have a 3-year track record of 99.99% uptime and availability). Since we are 100% cloud-based, there is no need to buy and upgrade servers, hire costly IT expertise to maintain them, create and secure data backups, or worry about the cyber security of your office. With Aleran, you are always using the latest version and there’s never any downtime.

That means Aleran customers know they can plan and attend these events with total confidence — putting their full attention into their marketing efforts and sales goals, rather than troubleshooting technical glitches.

When walking the floor at your next tradeshow, take note of how many Brandwise techs are there (and how busy they are) and then ask yourself who you’d rather have as your trusted technology partner.

auto_stories

Patented online product catalog software

Aleran’s patented online product catalog software allows users to create dynamic, shoppable online product catalogs from their static product-related PDF content, like product catalogs, line cards, tear sheets and order forms. This happens effortlessly for the user, as HTML5 instantly transforms their static PDF catalog file into a responsive, clickable e-commerce site with integrated payment processing.

Unlike Brandwise, Aleran’s A.I.-powered technology automatically generates shoppable hotspots throughout the catalog in a few minutes. Typically, catalog hotspotting is a time-intensive aspect of digital catalog sales, where an admin or staff member must review every product in a catalog, tag its related SKU, and then associate it manually with the same item in the product offering database before marrying it to a website. Even the most experienced catalog hot spotter can spend hours on this process. Aleran’s patented catalog hotspotting feature associates product links and display info in seconds, reducing the excessive amount of admin time spent on manually hotspotting catalogs and eliminating errors in the process.

By contrast, a Brandwise user attempting to hotspot a catalog containing hundreds or even thousands of products might spend days on the task. When faced with multiple catalogs being published throughout the year, manual catalog hotspotting becomes an incredibly costly and time-consuming endeavor. Not only does Aleran get the job done in minutes, it gives users the power to sell directly from their digital catalogs and easily share them across different platforms and online sales channels — expanding their customer base and reach without incurring any additional costs.

Shop by catalog step by step with Catalog Catalyst

psychology

A.I.-based selling recommendations

The Aleran Unified Commerce platform offers revenue lift opportunities by recommending upsell and cross-sell recommendations to sales reps and online buyers. Aleran’s Suggestive Selling feature provides sellers relevant product suggestions based on automated analysis of data points (i.e. recommending top sellers in related product categories). On average, this feature has resulted in a 10% sales revenue bump to users.

The Brandwise platform, however, offers no A.I.-based selling recommendations, which means sellers would need to dedicate a hefty amount of admin hours to manually synthesizing and analyzing data in the hopes of achieving similar outcomes.

integration_instructions

Out-of-the-box ERP integrations

With Aleran’s out-of-the-box ERP integration, revenue recognition is expedited by seamlessly connecting your e-commerce platform with operations related to fulfillment, inventory management, invoicing, payments, and accounting. This kind of integration allows you to automate manual processes, centralize crucial data, ensure PCI compliance, share data insights, and increase overall team collaboration.

While Brandwise can connect to ERP and other systems, their platform would require a much more time-intensive and costly effort to achieve a similar degree of automation across systems.

api

Public REST APIs

Regardless of what commerce platform you already have in place, Aleran’s full library of REST APIs provide visibility into data while also facilitating and automating business operations like interfacing with orders, products, pricing, invoices, payments, customers, and much more. Without public APIs, customers lose the ability to connect their current or future systems (i.e. online store, online marketplaces, etc.) and miss out on full visibility into their overall sales.

Advantage: Aleran

So whether your sales model is commission-based, drop-ship, wholesale, retail or all of the above, Aleran’s Unified Commerce platform works to ensure sales success for your entire partner ecosystem.
Find out more about what the Aleran Unified Commerce Platform can do for your business.

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