Aleran’s patented online product catalog software allows users to create dynamic, shoppable online product catalogs from their static product-related PDF content, like product catalogs, line cards, tear sheets and order forms. This happens effortlessly for the user, as HTML5 instantly transforms their static PDF catalog file into a responsive, clickable e-commerce site with integrated payment processing.
Unlike Brandwise, Aleran’s A.I.-powered technology automatically generates shoppable hotspots throughout the catalog in a few minutes. Typically, catalog hotspotting is a time-intensive aspect of digital catalog sales, where an admin or staff member must review every product in a catalog, tag its related SKU, and then associate it manually with the same item in the product offering database before marrying it to a website. Even the most experienced catalog hot spotter can spend hours on this process. Aleran’s patented catalog hotspotting feature associates product links and display info in seconds, reducing the excessive amount of admin time spent on manually hotspotting catalogs and eliminating errors in the process.
By contrast, a Brandwise user attempting to hotspot a catalog containing hundreds or even thousands of products might spend days on the task. When faced with multiple catalogs being published throughout the year, manual catalog hotspotting becomes an incredibly costly and time-consuming endeavor. Not only does Aleran get the job done in minutes, it gives users the power to sell directly from their digital catalogs and easily share them across different platforms and online sales channels — expanding their customer base and reach without incurring any additional costs.