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The power in technology integration to scale sales

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Tarak Patel

Tarak Patel is VP of Product for Aleran Software and brings over 20 years of experience with product management and product marketing working across a variety of industries. Prior to joining Aleran, Tarak held positions at or partnered with companies such as Oracle, SalesForce, and Microsoft among others.

By developing a well-thought-out plan for technology integration, manufacturers can streamline their sales efforts, enhance operational efficiency, and achieve significant business growth. In this post, we’ll explore the reasons why manufacturers need a strategic plan for technology integration to scale their sales efforts successfully.

The five ways manufacturers can beat the competition and boost sales through a technology integration strategy.

1. Harnessing Data for Informed Decision-Making:

Technology integration enables manufacturers to capture and analyze vast amounts of valuable data, empowering them to make informed decisions. By implementing modern CRM (Customer Relationship Management) systems, manufacturers can track customer interactions, monitor sales trends, and gain deep insights into customer preferences.

But what happens when that CRM doesn’t integrate with the Enterprise Resource Planning (ERP) system?

The result is data silos, lack of cohesive customer insights and ultimately lost sales potential.

That’s because when you can align warehouse and inventory management with order management, financial management and more with customer contacts, sales opportunities, marketing channel behavior, and more, you suddenly open new possibilities for segmentation, promotion and pricing.

2. Streamlining Sales Processes:

We all know inefficient sales processes can hinder a manufacturer’s growth potential.

But have you considered how much the lack of technology integration contributes to inefficient and time-intensive sales processes?

Without the right automation and systems integrations, manufacturers can waste valuable time and talent on tracking sales orders via email.

The risk – and all too often the result – is that orders getting missed or inaccurately processed. This creates a significant revenue and relationship hurdle.

Aleran’s platform automates sales order management so sales teams can focus more on the customer and less on managing their inbox.

3. Enhancing Sales Collaboration:

In today’s interconnected world, sales teams often operate remotely or across different locations. Technology integration enables manufacturers to foster effective collaboration and communication among sales teams, regardless of geographical barriers.

With cloud-based platforms and by removing the data silos, sales teams can better drive and engage in cross-collaboration and prioritization in real-time, share information seamlessly, and align their efforts towards common business and revenue goals. This enhanced collaboration promotes knowledge sharing, improves sales forecasting accuracy, and fosters a more cohesive and productive sales force.

4. Enabling Personalized Customer Experiences:

Modern consumers expect personalized experiences throughout their purchasing journey. B2B buyers are no different.

A strategic technology integration plan allows manufacturers to deliver tailored experiences that resonate with their customers. Through technologies such as marketing automation, AI-driven personalization, and CRM systems, manufacturers can collect and analyze customer data to understand their preferences, purchase history, and buying behaviors. Armed with these insights, and the platform Aleran delivers on, manufacturers can craft targeted marketing campaigns, deliver personalized product recommendations, and provide exceptional customer service.

5. Adapting to Changing Market Trends:

The business landscape is continuously evolving, and manufacturers must adapt to changing market trends to remain competitive. A strategic plan for technology integration enables manufacturers to stay agile and respond quickly to market shifts by having greater visibility into the business, inventory, channels and partners. This knowledge allows manufacturers to proactively adjust their sales strategies, develop new products, and align their production capabilities, accordingly, ensuring they stay ahead of the curve and maximize sales opportunities.

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