The 2025 Built to Sell Report:
How AI and Digital Commerce Are Reshaping Manufacturing Sales
Discover insights from 200 U.S. manufacturers on how quoting inefficiencies cost millions – and why AI, CPQ, and connected commerce are the path forward.
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Why Manufacturers Must Rethink Quoting and Selling in 2025
The first annual Aleran Software Built to Sell Report reveals how AI, automation, and digital commerce are transforming the way U.S. manufacturers quote, sell, and deliver complex configure-to-order products.
Based on a survey of 200 mid-sized and enterprise manufacturers across industries, the report captures a pivotal moment. Rising buyer expectations, supply chain pressures, and intensifying competition have made speed, accuracy, and connected systems non-negotiable.
What we found makes a compelling case for urgency. Manual quoting is still costing manufacturers deals, draining an average of 5% in annual revenue – equal to $2.5M per company – and dragging cycle times far beyond what buyers expect. While digital quoting, CPQ, and connected commerce rank among the top investment priorities, most companies remain in the early stages of adoption.
This report outlines where gaps remain, where manufacturers are focusing their efforts, and why modern, AI-powered solutions like Aleran Connected Commerce are essential to quoting faster, selling smarter, and scaling with confidence.
What’s Inside the 2025 Built to Sell Report
This eBook reveals how AI, automation, CPQ and B2B eCommerce are reshaping B2B manufacturing sales – and how they are looking at investing in technology and teams.. You’ll discover:
Why current quoting processes are costing 86% of manufacturers deals and what they are investing in combat the losses
The financial wins manufacturers with CPQ and B2B eCommerce are experiencing
How manufacturers are adopting AI and what is planned for the year ahead
A 5-step roadmap for manufacturers to reduce leakage, prioritize AI and integration, and scale with confidence
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The Impact of AI, Automation, and Digital Commerce on How U.S. Manufacturers Quote and Sell – How Does It Help?
Who Should Read This
The 2025 Built to Sell Report was designed for leaders across manufacturing who are navigating the pressure to modernize quoting and sales. Whether you are shaping strategy, driving operations, or building the digital tools of the future, this report offers insights that matter to your role.
This report is especially relevant for:
C-Suite executives (CEO, CFO, COO)
looking to reduce revenue leakage, improve profitability, and future-proof their businesses.
Sales and Commercial Leaders
responsible for accelerating quote-to-cash cycles, improving win rates, and meeting rising buyer expectations.
IT and Technology Leaders
Operations and Supply Chain Leaders
Product and Marketing Teams
Bottom line: if you’re navigating slow quotes, manual processes, and fragmented systems – or if you’re charting the path toward AI-powered, connected commerce – this report is for you.
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Press Release
Read more about the launch of the 2025 Built to Sell Report in our official press release