MarketTime Acquires Aleran’s RepDesk and VendorDesk Platforms to Expand B2B Commerce Capabilities

MarketTime Acquires Aleran’s RepDesk and VendorDesk Platforms to Expand B2B Commerce Capabilities

MarketTime Acquires Aleran’s RepDesk and VendorDesk Platforms to Expand B2B Commerce Capabilities

Dallas, TX (January 5, 2026) — MarketTime, the leading B2B commerce platform for the gift, home, and apparel industries, today announced the acquisition of Aleran Software’s RepDesk and VendorDesk platforms, further strengthening its position as the most comprehensive solution for sales agencies, vendors, and retailers across the wholesale ecosystem.

This strategic acquisition brings together two complementary technologies to deliver a unified, end-to-end solution for order management and payments while reducing industry fragmentation. 

“This acquisition is a natural extension of our mission to simplify and scale B2B commerce,” said Todd Litzman, CEO of MarketTime. “RepDesk and VendorDesk have earned the trust of their users by streamlining how reps and vendors connect. By integrating these platforms into the MarketTime ecosystem, we’re accelerating our vision of smarter, more connected, less fragmented wholesale operations.” 

RepDesk is a mobile-first sales enablement platform that empowers independent sales reps with timely product data, order entry, and customer insights. VendorDesk complements this by giving manufacturers and brands a centralized hub to manage orders, pricing, inventory, and ERP integrations assuring seamless communication with their sales channels. 

“We’re proud of what we built at Aleran, and we appreciate the long-time support of our valued VendorDesk and RepDesk customers,” said Alex Sayyah, CEO of Aleran Software. “To best support our increased focus solving for the complex quoting and sales needs of mid-sized B2B manufacturers with Connected Commerce, we knew we needed to make a difficult decision. MarketTime is the ideal partner to now take RepDesk and VendorDesk to the next level. Their deep industry expertise and commitment to innovation will unlock even greater value for our customers.” 

All existing RepDesk and VendorDesk customers will continue to receive uninterrupted service and support. “As we go into market season, I want to assure customers that there will be no changes to the day-to-day experience – same product, same support team, same pricing, same login,” said Litzman. “Over the next year we will work on a very thoughtful migration path to a platform that incorporates the best of MarketTime, EMUN and Aleran.” MarketTime will be scheduling a webinar in late January to answer any questions customers may have. 

This acquisition follows MarketTime’s recent merger with EMUN and is backed by growth equity partner Hudson Hill Capital, reinforcing its commitment to building the industry’s most trusted and scalable B2B commerce infrastructure. 

About MarketTime

MarketTime is the leading SaaS platform powering wholesale commerce across the gift, home, apparel, and lifestyle industries. Serving brands, sales representatives, agencies, and retailers, MarketTime streamlines the entire order management lifecycle, from product discovery and transactions to analytics and fulfillment. With over $8 billion in commerce facilitated annually, MarketTime replaces outdated workflows with intuitive, secure technology that fosters trusted relationships and operational efficiency. Backed by private equity and driven by a customer-first ethos, MarketTime continues to expand its offerings to meet the evolving needs of the B2B marketplace.  Learn more about MarketTime at www.markettime.com.

About Aleran Software 

Aleran Software’s Connected Commerce simplifies the complexity of quoting and selling for mid-sized B2B manufacturers in an all-in-one, ERP-connected quoting and sales platform. Since it covers the complete sales cycle from being found in search to point of purchase to shipping, Aleran Connected Commerce enables B2B manufacturers to easily accelerate, orchestrate, and scale sales online and across reps, dealers, and distributors. To do this, the platform leverages the power of AI throughout, including AI sales agents, AI-assisted CPQ, PIM, digital catalogs, portals, and more. It provides an API-first architecture to make it easy to integrate back-end systems such as ERP and CRM with front-end sales channels with minimal IT help. Learn more about Aleran at www.aleran.com. 

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For more information, press and analysts only:

MarketTime Media Contact: 
Bridgett MacAfee 
VP, People and Brand Experience 
bmacafee@markettime.com  
425-466-0380 
www.markettime.com  

Aleran Software Contact: 
Amy Kamenick 
VP, Marketing & PR 
amy.kamenick@aleran.com  
612-695-0101 
www.aleran.com