Aftermarket Sales Strategies for Manufacturers in a Changing Market

For far too long, spare parts have lived in the shadows of B2B manufacturing sales trapped in static PDFs, siloed spreadsheets, or buried in back-office systems. When a customer calls asking for a replacement, the hunt begins: “What did we ship? When? To whom?” Sound familiar? 

That changes now. 

One of our latest enhancements to the Sales Order Management (SOM) feature in the Aleran Connected Commerce platform brings ERP-linked spare parts directly into customer order history. It’s a simple shift with big implications – one that removes friction for both aftermarket manufacturing sales and customer support while turning your B2B portal into a true self-service powerhouse. 

What’s New: 
Aleran’s Connected Commerce platform now surfaces spare parts associated with Bills of Materials (BoMs) from the ERP directly in order history. Users – whether internal teams or customers – now can: 

• View linked spare parts at both the order and line-item level, including complicated BoMs by reference number. 

• Instantly identify compatible replacements without digging through disconnected systems 

This latest releases builds on Aleran’s existing ease to click to buy the part and assign shipping – as well as select shipping options for multiple locations and via FedEx directly. 

Why It’s Different (And Better): 
Most platforms treat spare parts as an afterthought – if they’re even visible at all. At Aleran, we believe aftermarket sales deserve the same intuitive, connected experience as new orders. 

Other solutions force customers to flip through old manuals, or wait for a rep to email a PDF. Aleran changes the game by automatically linking ERP BoMs to the frontend order history. No data silos. No manual lookups. No missed revenue. 

Who Benefits (and How): 

Customer Support Teams:

“Customers call asking for replacements, but I have no visibility into what was originally shipped.” 

Now, you do with this latest release. With order history tied directly to spare parts data, support teams can instantly reference what was shipped—and what fits. 

Your Customers: 

Empower customers to self-serve. Whether they’re looking to replace a motor, seal, or filter, they’ll find exactly what they need—without ever picking up the phone. 

Why Now, Why Aleran: 
As manufacturers race to modernize, the post-sale experience can’t lag behind. With Aleran, spare parts are no longer hidden: they’re auto-linked, visible, and shoppable within your B2B commerce platform. 

It’s one interface. One experience. All connected. 

Ready to make aftermarket sales seamless? 
Learn more about how Aleran helps you close the loop between ERP data and real-world support needs. Because when customers can see what they need, they buy what they need so you can close more deals, faster.