The 2025 Built to Sell Report:
Digital Selling Is Paying Off, While AI Fuels The Future of Manufacturing Sales
Discover insights from 200 U.S. manufacturers on how digital selling is delivering ROI today – and why AI for manufacturing is set to drive the next wave of growth.
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Manufacturers are proving digital ROI now;
AI is the revenue engine of what’s next.
Nearly 9 in 10 manufacturers already report measurable sales growth from digital quoting, CPQ, and improved customer experiences – proof that digital selling has moved beyond theory into practice.
These findings come from the 2025 Built to Sell Report, developed with independent research firm TrendCandy and based on a survey of 200 U.S. mid-sized and enterprise manufacturers across sectors like robotics, HVAC, industrial equipment, and medical devices.
But the story doesn’t stop there. Manufacturers are moving quickly into AI-powered selling. Today, 6 in 10 rank AI-driven pricing tools as their top modernization priority, while nearly 40% have already adopted AI sales agents to guide quoting and customer interactions in real time.
As competition tightens and buyers demand speed, transparency, and accuracy, AI is emerging as the accelerant that will separate leaders from laggards. From dynamic pricing engines that protect margins, to AI sales agents guiding complex configurations, to product discovery tools that put the right offerings in front of buyers at the right time – AI is both enhancing and rewriting B2B workflows.
The manufacturers embedding these tools into connected ERP and CRM systems today will build the growth engines defining B2B commerce tomorrow.
What’s Inside the newest edition of the 2025 Built to Sell Report
This latest installment of the Built to Sell report reveals how digital selling and AI are reshaping B2B manufacturing – delivering ROI today and setting the stage for tomorrow’s growth. Based on a survey of 200 mid-sized and enterprise manufacturers with some of the most complex sales processes, you’ll discover:
Why nearly 90% of manufacturers are already seeing sales lift from digital quoting and customer experience investments
Where AI is taking hold now – from pricing engines to sales agents – and how manufacturers plan to scale adoption by 2027
The integration gaps costing millions in lost revenue and how ERP/CRM connectivity unlocks full value
A roadmap for capturing growth: how to modernize quoting, embed AI, and build connected commerce systems that scale with confidence
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The Impact of AI, Digital Quoting, and Connected Commerce on How U.S. Manufacturers Sell – What’s Changing?
Who Should Read This
The 2025 Built to Sell Report is written for manufacturing leaders under pressure to modernize quoting, selling, and customer engagement. Whether you’re setting strategy, managing operations, or driving digital transformation, the insights here will help you compete in an AI-powered market.
This report is especially relevant for:
C-Suite executives (CEO, CFO, COO)
Sales and Commercial Leaders
IT and Technology Leaders
Operations and Supply Chain Leaders
Product and Marketing Teams
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The State of Manufacturing Sales – Manual Quoting = Lost Deals
In the first installment of our inaugural report, we shared insights from 200 U.S. manufacturers on how quoting inefficiencies is costing manufacturing millions – and why AI, CPQ, and connected commerce are the path forward.