Badger Plug Taps Aleran Connected Commerce
Next-Gen Sales Strategy to Manage Complex Selling Online & Streamlined Quoting
Badger Plug has a high volume of products, including configurable items. It needed a solution that could handle both the quantity of products and the complexity of required configurations.
About Badger Plug
U.S.-based Badger Plug Company has been a global manufacturing leader since 1931. Headquartered in Greenville, Wisconsin, the company manufactures a comprehensive range of products in tube closures, spools, roll protection, and suspension, serving customers in the paper, film, and cable industries.
Markets achieving the most growth include highly configurable products, where some quotes require multiple part combinations, custom dimensions, and pricing scenarios.
As the sales process has become more involved, quotes and orders require more time and additional detail to be entered into the Aptean ERP system. Quoting processes and references lived outside of its ERP. More customers require custom configurations with unique pricing, presenting scalability challenges and making it harder to maintain the exemplary customer response standards on which the brand was built.
The website catalog is a great reference tool but lacks customer order functionality and digital self-service.
Case Study: The Challenge
“We started talking about implementing eCommerce, which would allow customers to request quotes, place their own orders, and review sales history.”
— Judy Martzahl, Director of Information Technology
The Requirements
- Industry: Packaging Components & Solutions
- ERP: Aptean Industrial Manufacturing ERP, WorkWise Edition
- Use Case: Streamlining Sales, Order Management, and Digital Selling
“It takes a lot of time and energy to process orders, and we knew we needed to provide an alternate option for our customers who desire a more self-serving approach, giving them real-time feedback, while creating some benefit of freeing up our inside sales team for the more complex orders. We really were looking at an investment for our future.”
— Troy Hoehne, Vice President of Sales
Core Requirement: A solution to handle both the quantity of products and the complexity of the configurations needed.
Selection Criteria
Badger Plug selected Aleran’s Connected Commerce platform to digitize quoting and order capture workflows while complementing their ERP.
After an in-depth review of options and meeting Aleran’s team, it was clear Aleran was the right fit.
— Charlie Voissem, Leadership Team
They also needed to ensure:
- Complete and seamless integration with their ERP system
- Ease of integrating with existing pricing and customer segments
- Hands-on implementation and training from the solution vendor, consulting through change management across Sales & Marketing, Operations, IT, and Finance
The Solution: Aleran Connected Commerce
“The process forced us to take stock of our product information, pricing, and procedures. Aleran’s built-in functionality, ease of use, and ability to integrate with our ERP made it a logical choice for us.”
What Customers Can Do Now
- Log in to view the product catalog and pricing information
- Order instantly through a branded self-service portal
- Review quote, order, and invoice histories, along with order statuses
- Easily find products and specifications with a click-to-cart experience
Results
- Processing Orders Faster: Orders are processed quicker for greater customer satisfaction
- Enabling Marketing and Sales Efficiencies: All channels work from a common platform
- Improved Buyer Experience: Customers can discover products, request quotes, submit orders, and review purchase history faster
- Empowering IT: IT now leads strategic improvements instead of reacting to sales bottlenecks
- Creating a Scalable Foundation: The platform is ready for Badger Plug’s continued growth
“What we liked about Aleran is that it was a canned package – no heavy custom development work… as we found things we couldn’t do, [Aleran] built them into the product, which really helped us. All of them are great people – amazing to work with.”
— Judy Martzahl, Director of Information Technology
What Sales Teams Can Do
- Trigger quotes or orders directly into ERP workflows
- Reduce back-and-forth with customers and minimize order entry errors from transferring PO information
Get in Touch
Ready to transform your manufacturing quoting and sales? Let’s talk!
Contact: sales@aleran.com | www.aleran.com
