Your guide to mastering multi-channel B2B manufacturing sales
At Aleran, one of our core value propositions is seamless integrations that speed ROI. Now, with our new listing in the SAP® Store, we’re able to sharpen that promise even more for our customers.
Aleran’s integration with SAP BTP extends the capabilities of SAP ERP, allowing manufacturers to create efficient, cohesive and personalized omnichannel experiences for their B2B buyers.
Why commerce orchestration matters
Commerce orchestration allows a business to create efficient, cohesive and personalized omnichannel experiences for their B2B buyers by managing, automating and optimizing all the many operations that take place across an organization’s sales processes. Doing this, however, requires the careful coordination of a company’s critical systems like its Inventory Management System (IMS), Customer Relationship Management (CRM) and its Business Technology Platform (BTP).
Aleran’s new integration with SAP’s Business Technology Platform (BTP) gives midmarket B2B manufacturers the ability to put their customers at the center of an omnichannel sales strategy that includes self-service customer portals, end-to-end sales order management, AI-powered catalog-embedded buying, automated configure, price, quote (CPQ) and more.
Tools and features like these are more important today than ever before, as buyer behavior has proven that providing digital self-service options are a must for sellers to stay competitive in a crowded landscape. Recent data out of Gartner revealed that 65% of B2B buyers chose to self-navigate their purchase process and 83% of B2B buyers choose to reorder online over speaking to a sales rep.
Key benefits of Aleran + SAP BTP
Aleran’s integration with SAP BTP connects all the moving parts of your commerce ecosystem into one unified workflow, so manufacturers can provide a more cohesive experience for their customers across all sales channels.
Key benefits include:
Growing top-line revenues and streamlining sales
Because sellers will no longer have to deal with manual entry of phone and email sales orders, they will save precious time through the automation of sales order and quote management (both of which can be completely integrated within their SAP ERP). Additionally, buyers will be able to get faster, more accurate quotes and pricing for configurable products so sellers can close sales faster. Even better, Aleran lets you manage accounts, product information, orders, and quotes from a single view.
Increasing average order value (AOV) and acquiring new buyers at a lower cost
Manufacturers of engineered-to-order or made-to-order products can especially struggle to provide accurate, timely quotes. Aleran’s CPQ feature enables buyers to configure products according to allowable specifications, automatically calculate price, and provide faster, more accurate quotes. Aleran also includes robust portal capabilities to give B2B buyers the self-service experiences they want, while recapturing your staff’s time to focus on higher value sales activities—reducing support costs, increasing customer satisfaction, and driving higher order value.
Optimizing product discovery, product configuration, and customer journeys with AI
Aleran gives sellers the power of AI for customizable product configurations, on-demand pricing and guided-buying experiences so they can create impactful customer interactions at each stage of the sales and marketing life cycle. Our proprietary catalog-embedded buying technology uses AI to automatically analyze and tag products, transforming static PDF catalogs or brochures into denamic and secure digital buying experiences – no manual data entry required.
Bottom line: manufacturers improve B2B sales while extending the power of their SAP ERP
Ready to accelerate, transform and grow your B2B business? Learn more about Aleran + SAP on the SAP store.
