Manufacturers are rethinking what “connected selling” really means. The tools that once handled transactions are now becoming engines of intelligence – linking data, workflows, and customer experiences across the entire sales cycle.
According to the 2025 Built to Sell Report, six in ten manufacturers now rank AI-powered pricing and quoting tools as their top modernization priority, and nearly 40% have already deployed AI-driven sales agents to support quoting and customer engagement.
Aleran’s latest production release builds on that momentum with practical innovation that makes selling faster, smarter, and more seamless – from generative SEO that drives product visibility, to analytics that sharpen customer insight, to quoting and reordering tools that cut friction and boost speed.
These updates are all about measurable impact manufacturers can see – and feel – right now.
Making Products More Discoverable in AI Search
Product data has become the new marketing engine – and now, it’s powered by AI. Aleran’s Generative AI tools help manufacturers automatically create optimized Meta Titles, Descriptions, and Keywords for every product in their catalog.
From any product page, users can click “Recommend” or “Refine” to generate SEO-ready content that improves discoverability across traditional and AI-driven search platforms. As search shifts toward generative overviews, structured, optimized data is what determines visibility. This update helps manufacturers stay ahead by making sure their products are the ones AI finds first.
Sharper Account Insights From the New Customer Analytics Dashboards
Your customer data just got smarter and more actionable. The new Customer Analytics Dashboard delivers clear, at-a-glance insights into account performance, showing last order summaries, average order value, frequency, and order trends.
Reps can also leave notes and see order breakdowns, ensuring everyone (from sales to service) shares the same view of the customer. With AI surfacing patterns and context, teams can identify their most valuable accounts, anticipate buying behavior, and build stronger relationships faster.
You can read more about that here in another post I wrote.
Smarter, More Collaborative Quoting
The quoting process is the heartbeat of B2B sales and it’s often where deals slow down. We’ve streamlined that step with a new customer acceptance feature that closes the gap between approval and action.
Sales reps can now mark quotes as “Accepted” once customers confirm, while buyers can review and approve directly from their order history. No endless email threads, no lost updates– just a faster, more transparent path from quote to order.
Manufacturers that quote faster win faster. This release makes that speed the new standard.
Recurring Orders for the B2B Market
Reordering shouldn’t be a chore. With our new recurring order functionality, customers can move items from shopping lists to the cart while keeping their lists intact – perfect for replenishment or scheduled reorders.
This creates a smoother, more predictable buying experience while strengthening customer loyalty and lifetime value. When reordering feels effortless, retention becomes automatic.
Delivering Measurable Value – Today and Every Day
These new features all point to one goal: delivering measurable value right now. From product visibility to quoting efficiency, Aleran is building intelligence that simplifies complexity – helping manufacturers sell faster, serve smarter, and scale with confidence.
Looking Ahead
Manufacturers that adopt AI for quoting, orders, and GEO today are setting the pace for the industry. At Aleran, we’re proud to deliver practical AI that works with your ERP, CRM, and product data to create faster, smarter, more connected sales.
Download the Built to Sell Report 2025 to see how manufacturers are already using AI to modernize sales and accelerate growth now.
Let’s Talk
If you are reassessing how you sell, including quoting – or have questions to help assess your requirements, please send me a message at sales@aleran.com.
