Manufacturers are increasingly open to exploring digital ecommerce as a means to accelerate sales. However, many of these are mostly driven by B2B sales and as a result, spend little time and money on marketing beyond a website, digital brochures/catalogs, trade...
To optimize your operations and elevate your sales performance, integrating your manufacturing company's systems with a powerful platform like NetSuite can be a game-changer. Learn about the top five ways Aleran + NetSuite helps manufacturers attract more new...
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different...
Shopify Plus is an incredible solution for the B2C community when approached with the right strategy and roadmap. The Shopify platform is often more than sufficient to meet the needs of companies in the B2C space…orders are relatively straightforward and tend to be...
Here’s a trivia question for you. What is the most important market for your retail company in 2022? Desktop browsers Mobile browsers Physical locations All of the above and more The correct answer is, as you may have already guessed, all of the above and...
When online outlets discuss e-Commerce marketplaces, they’re usually using this as shorthand for a single vendor marketplace. However, there’s another type of platform that some e-Commerce organizations fall into, and that’s a multi-vendor marketplace. While the...
In broad strokes, when it comes to choosing the marketplace platform for your e-Commerce business, you have two options: Software as a Service (SaaS) Open Source Each has its strengths and weaknesses, and your ultimate choice will have a definite impact on your...
No, this isn’t a diet blog. You’re still welcome to eat as many cookies as you want; this article is focused on digital cookies, those data streams that get stored on your device and/or browser whenever you visit a website or use an app. The internet is awash with...
Last year, as people were largely confined to their homes as a result of the pandemic, e-Commerce soared to heights that were once unimaginable. According to Statista, more than 2 billion people across the world paid for something in an online setting, adding up to a...
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