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Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.

My Reps love it, and I love it. Aleran makes us money!

For the last 50+ years, J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP, and co-owner Brandi Luna about how partnering and transitioning to the Aleran SaaS platform has changed their business for the better.

Before working with Aleran, what was your experience with sales order management technology?
BL: “We were unable to work remotely; everything was stored on a computer, and it was inflexible. We needed
a much more flexible system that could travel with us.”

What made you choose to partner with Aleran?
BL: “The selection of toolsets available for our business and the price !”

Do you have a favorite feature?
BL: “The best feature is real-time data — I can check my business
from my phone to help someone with a sale at 1 A.M. if I want; it gives me the freedom to
control my company from any place at any time.”

How else have you benefited from the platform?
BL: “Gosh, there’s a ton of benefits! The in-depth reporting lets you see exactly what
standing each line is in. You can pinpoint exactly which customers’ sales are
up, where they’re up and why they’re up — the reporting is definitely a huge benefit!”

What Aleran products are you using?
BL: “We are using both OneMart and creating shoppable catalogs with Catalog Catalyst. Before partnering with Aleran, we never had access to anything like OneMart. It’s such an easy-to-use online ordering system. Since we gained the ability to make internet sales, OneMart has become a sales rep in and of itself! and Catalog Catalyst is like wow!”

How partnering with Aleran grown your business?
BL: The business we have seen come from OneMart is amazing, but Catalog Catalyst is life-changing! Aleran’s platform is easy to use, especially with large catalogs and thousands of images for our product lines. Instead of spending hours and hours linking items to a website, Aleran’s Catalog Catalyst quickly converts our .pdf catalogs and sales sheets in minutes. Our clients can now shop directly from within the digital versions of these catalogs. I’ve definitely seen an increase in order quantities and clients who formerly shopped only 1 line, now buying over 5-6 lines!”

What would you say to someone who is considering partnering with Aleran?
BL: “I would say to any principal or anyone looking for help in their processes: the biggest fear in changing
systems is learning something new. But with Aleran, the transition is truly so easy. I really wish I
would’ve done this five years ago with our brand J.Brandes! My Reps love it, and I love it. Aleran makes us money, saves me multiple hours of work every day. It’s efficient and reliable — I’m never on the phone with tech support. It’s just excellent all around!”

Schedule Your Free Demo

Ready to see how Aleran’s platform can help you sell smarter and faster? Book your free demo,  and see for yourself how easy it is to streamline your sales ordering process, create dynamic and shoppable catalogs, sales sheets, order forms, build custom, secure and professional B2B websites, marketplaces, and more.

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