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Catalog Catalyst

3 Quick & Effective Ways to Drive ROI with Online Catalogs
aleran
29 January, 2021
As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as an effective, multi-functional tool that can reduce overhead, measure engagement, and grow revenues — all while satisfying the demands of today’s savvy and increasingly digitally-native B2B buyers. 3 ways online catalogs are driving ROI Today’s […]
Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
aleran
11 January, 2021
Our sales up almost 10 percent! We spoke with the president and founder of The Street Brands, Joe Hertig, about how partnering with the Aleran SaaS platform has changed his business for the better. With about 30 years of experience and 3,000 retailers, the Street Brands sales organization (which includes Gift Street and its sister […]
Shoppable Online Catalogs: A Remote Sales Tool that Supports SMBs
aleran
11 December, 2020
The 2020 holiday season has thrown a curveball at the way many small businesses buy and sell. But while the shift to e-commerce this year has been remarkably swift for consumers, some manufacturers, vendors, resellers, reps and rep agencies are still struggling to adapt to today’s largely remote sales landscape. For many SMBs, the shoppable […]
Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.
aleran
18 November, 2020
My Reps love it, and I love it. Aleran makes us money! For the last 50+ years, J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP, and co-owner Brandi Luna about how partnering […]
Three Fixable Barriers Keeping Your Wholesale and B2B Customers from Ordering Online
aleran
18 September, 2020
We have all been there. You can have a specific item in mind, or simply be aimlessly browsing the beautiful online catalogue when it happens. You know what you want, you’re ready to purchase it, but – for some reason – you get stuck. For buyers and small business owner’s it’s equally frustrating to place […]
Say Goodbye to Sales Breakage: Introducing Catalog Catalyst
aleran
25 June, 2020
Whether selling B2B or B2C, catalogs remain at the heart of merchandising for most manufacturers. From product photography to design, editorial, and hotspotting – a significant amount of man hours are spent creating this visual representation of a company’s brand and product offering. Moving this valuable tool to digital, though imperative in today’s sales environment, […]