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Creating B2B E-Commerce Experiences that are Intuitive, Customized and Effortless
Today’s demanding B2B buyers are looking for e-commerce interactions that mirror their experiences as B2C consumers, which means shopping experiences that feel intuitive, customized and effortless. However, personalizing for B2B e-commerce requires a very different approach than B2C personalization. What is Personalization? In the broadest sense, personalization is what we call the ability to provide […]
New Report Confirms B2B E-Commerce is Mission Critical for Manufacturers
The global pandemic has led to significant market changes for the manufacturing sector — from spending cuts, to supply chain disruptions, to the shuttering of many traditional retail establishments. In February and March 2020 the National Association of Manufacturers (NAM) reported that 35.5% of manufacturers were facing supply chain disruption, 53% anticipated changes in operations, […]
Are You Making These 5 Common E-Commerce Mistakes?
As any consumer can tell you, not all online stores are created equal. In today’s hypercompetitive digital commerce landscape, potential customers expect frictionless, self-service shopping experiences that feel intuitive and professional. B2B e-commerce shops that are complicated, outdated or confusing will send potential customers to spend their money elsewhere. Here are 5 common e-commerce mistakes […]
Why a SaaS Plus Headless E-Commerce Strategy Might Be Exactly What Your Business Needs
Choosing a new e-commerce platform for your sales business can be an overwhelming and exhausting process, leaving you to weigh everything from architecture to functionality to features and costs — all in search of the ideal fit for your business. Headless e-commerce platforms allow for a customized front-end or presentation layer that is totally separated, […]
The Amazon Dilemma for Sellers
From misusing data, to launching copycat products, to holding “monopoly power” over sellers — recent reports about Amazon are detailing the increasingly fraught relationship sellers are experiencing with the marketplace giant. Labeled “the gatekeeper of e-commerce,” with as much as 74% market share of online sales in the U.S., Amazon nevertheless appears to be generating […]
Addressing Common E-Commerce Roadblocks for B2B Manufacturers
According to a recent survey of manufacturing businesses by DigitalCommerce360, COVID-19 has quickened the pace of e-commerce adoption for many B2B manufacturing businesses, with 98% of manufacturers reporting they have established or have a plan for establishing a digital commerce sales channel. However, 81% of those same manufacturers are also reporting challenges with their current […]
Streamline the B2B Buying Journey with OneMart
Make no mistake: today’s B2B buyers want all of their online shopping experiences to reflect the convenience and ease of a B2C transaction even when buying B2B. With customer experience a top priority for B2B decision makers, a recent McKinsey survey revealed that their three most common pet peeves included: a cumbersome ordering process (36%), […]
Self-Service and B2B’s Digital Future
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That means speed, price transparency, personalization, seamless omnichannel experiences, and increasingly — self-service at checkout. This year, as more and more B2Bs come online to survive, self-service will become the rule, rather than the exception. How […]
2020: 6 Silver Linings From an Unpredictable Year
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9 months), let’s pause for a […]
E-Commerce 2021: 4 Trends to Watch
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6 months). Retailers who were able to adapt to both the increased demand […]
