Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands

by aleran
11 January, 2021
We spoke with president and founder of The Street Brands, Joe Hertig, about how transitioning to the Aleran SaaS platform has changed his business for the better. Now in its 28th year of business, the Street Brands sales organization (which includes Gift Street and its sister site Fashion Street) is dedicated to servicing and adding value for its retail partners in the gift, home and fashion space.

Before working with Aleran what was your experience with sales order management technology?
“In 1990 when the company was formed, we didn’t have any technology. We thought the fax machine was the greatest invention we’d ever seen. But two or three years into our business, we went with [a sales order management company]. It started out okay, but the relationship just got worse and worse. We overall became very dissatisfied with the program, generally. It was old and antiquated.”

Do you have a favorite feature since you switched to Aleran?
“I can say the best feature (the one that’s been the most profitable for us and that my sales team is in love with), is Suggestive Selling. The first year we rolled into Suggestive Selling our sales were up almost 10 percent.”

How else have you benefited from the Aleran platform?
“Our biggest benefit is labor cost. I think a lot of Aleran’s solutions have saved me a lot of time, money and labor.”

What Aleran products are you using and how have those products grown your business?
We’ve had to react and really build up a good online presence and it’s been terrific. We went to MarketPlace and I’ve been amazed, as far as additional profit to the company, by how many out of state retailers have signed up. We basically have contracts to do business in 6 states traditionally, but when it comes to the Internet, vendors allow that to happen and we’ve picked up customers from California, Texas, Massachusetts, Florida — which is all bonus business to us. And, of course, Catalog Catalyst is what drives it because you can now get a vendor catalog and have it up on your site almost instantaneously because we aren’t hotspotting every page and every SKU. So, If your vendor sends you a product list with images it’s immediately on MarketPlace — just like that.

What would you say to someone who is considering working with Aleran?
When you see how powerful this brand is and what Aleran can do for your business you just want to make the switch. The best part is, the total, complete switch over to Aleran is just very flawless and very easy; all of my data was kept in there.”

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