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Marketplace

New Report Confirms B2B E-Commerce is Mission Critical for Manufacturers
The global pandemic has led to significant market changes for the manufacturing sector — from spending cuts, to supply chain disruptions, to the shuttering of many traditional retail establishments. In February and March 2020 the National Association of Manufacturers (NAM) reported that 35.5% of manufacturers were facing supply chain disruption, 53% anticipated changes in operations, […]
The Amazon Dilemma for Sellers
From misusing data, to launching copycat products, to holding “monopoly power” over sellers — recent reports about Amazon are detailing the increasingly fraught relationship sellers are experiencing with the marketplace giant. Labeled “the gatekeeper of e-commerce,” with as much as 74% market share of online sales in the U.S., Amazon nevertheless appears to be generating […]
A Digital Future for Wholesale Distributors
2021 has been a turning point year for many wholesale distributors, as customer demand for streamlined digital commerce reaches new heights amidst the landscape changes driven by Covid-19 business and supply chain disruptions. As the wholesale distribution model experiences a transformational shift, distributors looking to remain ahead of the pack will need to take some […]
3 Tips for Navigating the Changing Distribution Landscape
From the impacts of digital transformation, to increasing competition, to a more demanding B2B customer, any wholesale distributor can tell you: the landscape is changing. Today, distributors face having to adjust some of their time-honored strategies to keep their businesses on a growth trajectory and avoid disruptive market forces. Here are a few tips for […]
Big Learnings as Trade Shows Go Virtual
Touted as the most influential tech event in the world, for the last 50 years CES has been a showcase for breakthrough technologies and global innovation in every part of the tech sector. This January, in the face of a still-raging global pandemic, CES went fully digital, allowing the entire tech community to participate in […]
Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
Our sales up almost 10 percent! We spoke with the president and founder of The Street Brands, Joe Hertig, about how partnering with the Aleran SaaS platform has changed his business for the better. With about 30 years of experience and 3,000 retailers, the Street Brands sales organization (which includes Gift Street and its sister […]
E-Commerce 2021: 4 Trends to Watch
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6 months). Retailers who were able to adapt to both the increased demand […]
2020: A Very Unconventional Retail Holiday Season
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in many cities across the US, 2020 is promising a more dramatic shift to online shopping than ever before. Rather than the customary Black Friday lines snaking around parking lots outside big box retail, expect to […]

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