Marketplace

Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
aleran
11 January, 2021
We spoke with president and founder of The Street Brands, Joe Hertig, about how transitioning to the Aleran SaaS platform has changed his business for the better. Now in its 28th year of business, the Street Brands sales organization (which includes Gift Street and its sister site Fashion Street) is dedicated to servicing and adding […]
E-Commerce 2021: 4 Trends to Watch
aleran
10 December, 2020
When it comes to retail, 2020 was all about the seismic shift to e-commerce. The impact of Covid-19 closures and restrictions forced consumers to turn to online shopping to an unprecedented degree (essentially achieving the equivalent of 5 years of growth in 6 months). Retailers who were able to adapt to both the increased demand […]
2020: A Very Unconventional Retail Holiday Season
Alex Sayyah
06 November, 2020
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in many cities across the US, 2020 is promising a more dramatic shift to online shopping than ever before. Rather than the customary Black Friday lines snaking around parking lots outside big box retail, expect to […]
The Future of B2B Trade Shows
Alex Sayyah
30 October, 2020
In the wake of the Covid-19 crisis, the in-person B2B trade show, wholesale showroom, and exhibition experience in 2020 has been turned on its ear. From no-travel policies to local lockdown orders, organizers facing unprecedented disruption have had to postpone events till well into 2021, many canceling outright. This is no small loss. In 2019 […]
How to Launch a Successful B2B eCommerce Fast
aleran
20 July, 2020
In the midst of the sales realm being completely turned on its head during COVID-19, digital sales and eCommerce have never been more important to the health and success of the manufacturers’ and vendors’ businesses. However, in this fast-paced world of business when time is money and every minute matters, some will struggle with creating […]
eCommerce for Vendors: Understand (and Secure) Your Immediate Sales Solution
aleran
17 July, 2020
There’s really no other way to say it: time is money. Times have obviously changed quite a bit since Thomas Jefferson and Charles Dickens are accredited for pointing out this simple truth. Yet most business professionals would argue that it’s never been more true. Technology has enabled the workforce to work anywhere, anytime, and most […]
Say Goodbye to Sales Breakage: Introducing Catalog Catalyst
aleran
25 June, 2020
Whether selling B2B or B2C, catalogs remain at the heart of merchandising for most manufacturers. From product photography to design, editorial, and hotspotting – a significant amount of man hours are spent creating this visual representation of a company’s brand and product offering. Moving this valuable tool to digital, though imperative in today’s sales environment, […]
How Manufacturers Can Adapt to the COVID-19 Sales Landscape
aleran
23 June, 2020
The COVID-19 pandemic has turned today’s sales landscape upside-down. The traditional model for B2B and B2C sales has always been in-person business, business of contact and contacts. The pandemic has sped an already-rapidly approaching transformation in the sales industry, asking modern questions of traditional methods. Answering these questions will be key to surviving the pandemic […]
4 Ways to Be More Efficient
aleran
23 June, 2020
You could be a mom of 4 trying to balance 17 Zoom calls while simultaneously - and ironically - trying to keep your kids off their tablets as much as possible. Or maybe you’re the director of sales for a major manufacturer trying to keep up with the ever-changing demands involved with remotely managing your team. Then there’s the brick and mortar small business owner faced for the first time ever with the concept of selling products online amid a global pandemic.