Make no mistake: today’s B2B buyers want all of their online shopping experiences to reflect the convenience and ease of a B2C transaction even when buying B2B. With customer experience a top priority for B2B decision makers, a recent McKinsey survey revealed that...
We checked in with Aleran CEO, Alex Sayyah, to hear a bit about his approach to management, what he sees as Aleran’s competitive edge, and how he’s been balancing work and home life over the last year. What do you think differentiates Aleran in the B2B and B2C...
From the impacts of digital transformation, to increasing competition, to a more demanding B2B customer, any wholesale distributor can tell you: the landscape is changing. Today, distributors face having to adjust some of their time-honored strategies to keep their...
Touted as the most influential tech event in the world, for the last 50 years CES has been a showcase for breakthrough technologies and global innovation in every part of the tech sector. This January, in the face of a still-raging global pandemic, CES went fully...
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That means speed, price transparency, personalization, seamless omnichannel experiences, and increasingly — self-service at...
