Community

Customer Spotlight: Talking with Brandi Luna, VP & Co-owner, J. Brandes Inc.
aleran
18 November, 2020
For the last 50+ years J. Brandes has been a leading wholesaler in the fashion, gift & home space, maintaining a growing showroom for retailers and vendors in the Dallas Market Center. We spoke with VP and co-owner, Brandi Luna, about how transitioning to the Aleran SaaS platform has changed their business for the better. […]
Introducing Publishop: Turn PDF Catalogs into Shoppable eCommerce Sites
aleran
10 November, 2020
This week, Aleran adds another game-changing product to our ecosystem: Publishop. Publishop allows you to upload a static PDF catalog or product list and transform it into a shoppable eCommerce site — in minutes. Publishop is a fast and affordable way for manufacturers, vendors, sales representatives and resellers to create a secure and effective digital […]
2020: A Very Unconventional Retail Holiday Season
Alex Sayyah
06 November, 2020
ECommerce has been chipping away at the traditional brick-and-mortar holiday shopping season for years, but as Covid-19 cases surge in many cities across the US, 2020 is promising a more dramatic shift to online shopping than ever before. Rather than the customary Black Friday lines snaking around parking lots outside big box retail, expect to […]
The Future of B2B Trade Shows
Alex Sayyah
30 October, 2020
In the wake of the Covid-19 crisis, the in-person B2B trade show, wholesale showroom, and exhibition experience in 2020 has been turned on its ear. From no-travel policies to local lockdown orders, organizers facing unprecedented disruption have had to postpone events till well into 2021, many canceling outright. This is no small loss. In 2019 […]
If You Don’t Address Poor Management, You WILL Lose Great Talent. Just ask Formula One.
Alex Sayyah
23 September, 2020
I am a long time Ferrari and Formula One fan. And as a fan, I recently read an article that left me pretty disappointed in the management of a team I love. Big picture, it also got me thinking about the way we work, and how complacency and failing to fix poor management can not […]
Three Fixable Barriers Keeping Your Wholesale and B2B Customers from Ordering Online
aleran
18 September, 2020
We have all been there. You can have a specific item in mind, or simply be aimlessly browsing the beautiful online catalogue when it happens. You know what you want, you’re ready to purchase it, but – for some reason – you get stuck. For buyers and small business owner’s it’s equally frustrating to place […]
4 Ways Sales Tools Can Help You Crush Your Goals in 2020
aleran
09 September, 2020
It all comes down to the numbers. Whether you’ve just begun your career as a sales rep or you’ve worked your way up the corporate ladder, it’s a simple thing about the sales industry everyone knows all too well. What’s interesting is that numbers don’t happen without one crucial thing: relationships. A recent survey found […]
Pondering Your B2B Online Store: 2B or Not 2B?
Alex Kushner
14 August, 2020
As the CTO of a company specializing in sales order management and eCommerce software, I often find myself fielding the same question over and over again: “If my B2B online store isn’t paying for itself, should I shut it down?” B2B eCommerce is Here to Stay Before I share my answer, a quick word about […]
How to Keep Your Sales Process Organized While Working Remotely
aleran
10 August, 2020
Your home office space has evolved into a beacon of productivity. Your COVID-19 adapted routine has flourished into something sustainable. You are armed with all the sales prowess and knowledge you need to make your business something spectacular. Now what? As the national sales force continues to pivot amid a global pandemic, there has never […]

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