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Streamline the B2B Buying Journey with OneMart
aleran
22 February, 2021
Make no mistake: today’s B2B buyers want all of their online shopping experiences to reflect the convenience and ease of a B2C transaction even when buying B2B. With customer experience a top priority for B2B decision makers, a recent McKinsey survey revealed that their three most common pet peeves included: a cumbersome ordering process (36%), […]
CEO Chat – Talking to Alex Sayyah
aleran
18 February, 2021
We checked in with Aleran CEO, Alex Sayyah, to hear a bit about his approach to management, what he sees as Aleran’s competitive edge, and how he’s been balancing work and home life over the last year. What do you think differentiates Aleran in the B2B and B2C SaaS space? “Since the beginning we’ve been […]
3 Tips for Navigating the Changing Distribution Landscape
aleran
10 February, 2021
From the impacts of digital transformation, to increasing competition, to a more demanding B2B customer, any wholesale distributor can tell you: the landscape is changing. Today, distributors face having to adjust some of their time-honored strategies to keep their businesses on a growth trajectory and avoid disruptive market forces. Here are a few tips for […]
Driving Sales Performance with Revenue Intelligence
aleran
02 February, 2021
Today, increasing commissions isn’t the only way to incentivize reps looking to improve their sales performance. Modern sales tools like revenue intelligence (RI) provide organizations with crucial insights into their people, territories and revenues — learnings that make reps more accountable and give them the kind of actionable insights they can use to strategically meet […]
3 Quick & Effective Ways to Drive ROI with Online Catalogs
aleran
29 January, 2021
As B2B sellers look for new ways to drive sales and expand their reach, the online catalog has emerged as an effective, multi-functional tool that can reduce overhead, measure engagement, and grow revenues — all while satisfying the demands of today’s savvy and increasingly digitally-native B2B buyers. 3 ways online catalogs are driving ROI Today’s […]
Big Learnings as Trade Shows Go Virtual
aleran
22 January, 2021
Touted as the most influential tech event in the world, for the last 50 years CES has been a showcase for breakthrough technologies and global innovation in every part of the tech sector. This January, in the face of a still-raging global pandemic, CES went fully digital, allowing the entire tech community to participate in […]
Self-Service and B2B’s Digital Future
aleran
13 January, 2021
More than ever, the modern, digital-first B2B customer expects their B2B e-commerce experiences to mirror their experiences as consumers. That means speed, price transparency, personalization, seamless omnichannel experiences, and increasingly — self-service at checkout. This year, as more and more B2Bs come online to survive, self-service will become the rule, rather than the exception. How […]
Customer Spotlight: Talking with Joe Hertig, President/Founder, The Street Brands
aleran
11 January, 2021
We spoke with president and founder of The Street Brands, Joe Hertig, about how transitioning to the Aleran SaaS platform has changed his business for the better. Now in its 28th year of business, the Street Brands sales organization (which includes Gift Street and its sister site Fashion Street) is dedicated to servicing and adding […]
2020: 6 Silver Linings From an Unpredictable Year
aleran
18 December, 2020
Most of us are understandably looking forward to a new year (and a new vibe), as 2020 draws to a close. But as we turn our collective focus to what 2021 might bring (hint: e-commerce is still poised for dominance, having crammed about 5 years worth of growth into 9 months), let’s pause for a […]

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