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Blog

Customer Spotlight: Talking with Joan Flowers
Customer Spotlight: Talking with Joan Flowers, Business Owner & President, Joan Hartley & Associates, Inc. We spoke with the owner and president of Joan Hartley & Associates, Inc., Joan Flowers, about some of the ways the Aleran Unified Commerce Platform has helped transform her business — from increasing productivity to growing revenues. As a 30-year […]
What Manufacturers Should Know About Navigating the COVID-19 Sales Landscape in 2021
Many small and medium-sized manufacturers were underprepared for the changes they faced since the coronavirus pandemic upended the way we live our lives and conduct our business, with long lasting impacts to the global supply chain, service, tourism, retail and manufacturing sectors. As physical locations shuttered in the face of stay-at-home orders, businesses found novel […]
5 Reasons B2B Businesses Need Shoppable Online Product Catalogs
B2B catalogs are at the heart of merchandising for most B2B sellers, particularly in manufacturing. Many hours are invested creating these visual indexes of a company’s product offering. But in today’s digital buying and selling landscape far too many B2B catalogs remain static PDF documents or even hard copies, not at all optimized for today’s […]

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